Virtual fashion try-on Zyler named winner of Grosvenor’s tech search

Alexander Berend, Chief Executive Officer at Zyler

Virtual clothing try-on technology, Zyler, announced their success after applying for the Grosvenor Social Shopping Experience Challenge. International retail development and investment company, Grosvenor, launched a search for new tech that champion innovation and build a social customer experience. A major aim of the challenge was to drive retail recovery in a post-pandemic world where bricks and mortar stores saw footfall slump.

Why did Zyler’s solution stand out?

Zyler’s try-on solution impressed the judges and the companies will launch the technology with Grosvenor’s retail tenants. Zyler’s tech brings immersive virtual try-on to fashion brands.

In addition, the product allows customers to see themselves in any outfit with a head and shoulders photo and basic measurements. For retailers, the try-on experience can be embedded into a website or existing app with only a small snippet of code needed.

What were the executive’s thoughts on the recognition?

Commenting on the recognition, Zyler’s Chief Executive Officer Alexander Berend expressed excitement at the win. “We’re thrilled to be working with Grosvenor and their retailers. Zyler is perfect as a sales tool for stylists, allowing shoppers to find the best items for them”. 

In terms of the future for Zyler, upcoming in-store trials with well-known luxury retail brands are on the horizon, bringing virtual try-on technology into the mainstream retail space.