Zipmex grows Australia’s crypto adoption through sports sponsorship

Nathan Halliday, Country Manager of Zipmex Australia

Zipmex, a fast-growing digital assets platform in the Asia Pacific Region, announced a series of sports partnerships with a mix of professional and community clubs in Australia. This sponsorship deal includes three rugby league teams and two football clubs to deepen their relationship with the Australian market and foster crypto adoption via engagement initiatives.

What is the strategic purpose of Zipmex’s sponsorship?

This includes professional teams – Penrith Panthers Rugby League Football Club and Central Coast Mariners Football Club, as well as community teams – Wyong Rugby League Football Club, Penrith Brothers Rugby League Football Club and Penrith  Rovers Football Club.

Beyond showcasing Zipmex’s industry leading product suite to the fan bases of each team, Zipmex  will host a series of educational workshops within sports communities to improve crypto literacy for beginners, reinforcing its strength as a trusted source of information in Australia. Zipmex Australia represents the easiest and safest path to access crypto.

As a digital assets platform trusted by millions in the region, the deals align with Zipmex’s expansion plans and commitment to grow adoption. Users in Australia can enjoy:

  • A reward of AU$20 in BTC for new Zipmex Australia users: PRSPORTS. Offer is available until 31 May, 2022: 1) sign up, 2) use promo code, and 3) complete account setup
  • Instant deposits into the account with zero fees for AUD deposits
  • Up to 10% annual bonus (APY) on flexible holdings for popular cryptocurrencies
  • Trading fees as low as 0.1% – the lowest rate in Australia
  • Flexibility to trade against AUD and deposit & withdrawal with Australian bank accounts

What is the structure of Zipmex’s sponsorship deal?

Penrith Panthers Rugby League Football Club – Official Partner

Zipmex will now actively participate in home games of Penrith Panthers and offer exclusive fan benefits to equip them to begin their cryptocurrency journey at Zipmex.

On-going offerings include airdrops of up to AU$500 worth of Bitcoin, giveaways of Ethereum and NFTs launched by NRL players such as Ryan Papenhuyzen and Kenny Bromwhich.

Central Coast Mariners Football Club – Official Sponsor

Zipmex will make regular appearances at the A-League matches to support the Central Coast Mariners and engage with audiences attending the game with a variety of crypto workshops.

Supporting Australian community rugby and football teams

Zipmex will support the growth of grassroot community clubs, including Wyong Rugby League Football Club, Penrith Brothers Rugby League Football Club and Penrith Rovers Football Club, and bring crypto education workshops to local communities.

They will also actively participate in upcoming games.

What are Zipmex’s executive thoughts on the deal?

Nathan Halliday, Country Manager of Zipmex Australia, said, “We are excited to partner with Penrith Panthers and Central Coast Mariners, both being some of the most community-focused sporting clubs, and three other local up-and-rising rugby leagues and football teams.”

“We have expanded our deals to support communities in order to advocate easy crypto access. We have focused on education and these partnerships allow us to deeply engage with these communities and help them to get started with digital assets in a safe way.”

In addition to recent landmark deals with top-tier entertainment and retail brands across APAC, the sports sponsorship deals in Australia is in line with Zipmex’s commitment to expand its ecosystem in the region and advocate mass crypto adoption in the long-term.

Most recently, Zipmex secured an additional of $11 million as part of its series B round funding from investors including B Capital, TNB Aura, Bank of Ayudhya’s Krungsri Finnovate, Master Ad, and MindWorks Capital, bringing its total funding to $52 million.