Australian eco-startup, Zero Co, has kicked off a crowdfunding campaign to help launch four new single-use plastic (SUP) free body products in a world first for the body-care industry.
Each year, Australians buy and throw away 80 million bottles of shampoo and conditioner, 20 million bottles of roll-on deodorant and 30 million bottles of body lotion.
Zero Co seeks funding to eliminate plastic waste
With the 2019 Federal Government Waste Report revealing that 85% of plastics do not get recycled, this means 110.5 million of these plastic bottles are ending up in landfill each year.
That’s 302,739 single-use bottles every single day.
In an attempt to address this problem and eliminate single-use plastics from Aussie homes, Zero Co has worked alongside Dr. Kate Forbes, the ex-Global Head of Product at Aesop, to develop a SUP free body range, including shampoo, conditioner, deodorant and body lotion.
Dr. Forbes has helped to create a leading planet-friendly ingredients list that is free from Sodium Lauryl Sulphate (SLS), silicones, parabens and Ethylenediamine tetraacetic acid (EDTA).
In order to go into production, Zero Co need 5,000 Aussies to pre-order a Zero Co Body Box which contains all four refillable products with refill pouches made from landfill waste and reusable ‘Forever Bottles’ made from Ocean, Beach and Landfill plastics (OBL).
Zero Co’s comments on the crowdfunding campaign
“We’ are lucky to build this business through the power of community from the beginning.”
Zero Co launched in November last year after 7,000 people backed the Kickstarter and has since grown a community of over 35,000 customers with a mission to untrash the planet.
“Now, we’re ready to ask for help again. We have shared every part of the Zero Co journey with our customers from day one – the wins and the losses.”
“Our community has been passionately part of our journey right from the beginning and have been instrumental in helping us grow this business from the ground up.”
“I truly believe these new products will shake the industry on plastic standards and barriers for innovation, so I’m hoping we can get enough pre-orders to begin this next chapter for Zero Co and start implementing changes that our planet desperately needs.”
“They smell bloody good too!” Australians can pre-order a Zero Co Body Box today for $69.00.