Z Capital Group, L.L.C. (ZCG) announced it has signed as a Team Partner to Scuderia Ferrari for the 2023 season. Through this deal, ZCG’s logo will appear on the SF-23 livery starting at the Bahrain Grand Prix, the first round of the 2023 Formula 1 World Championship.
What does the partnership mean for Scuderia Ferrari?
“Operating at the highest level in the world of motorsport we are always looking for partners who share our global perspective and dedication to unparalleled performance. We are pleased to welcome ZCG as a Team Partner and can’t wait to build on this partnership together in the year ahead,” commented Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari.
Formula 1, one of the most exciting motorsport competitions in the world, has experienced a surge in popularity recently. In the United States alone, the 2022 season averaged nearly 300,000 more viewers across each of its 22 Grand Prix weekends than the prior season.
As Formula 1 continues to grow in popularity across the globe, this partnership will align ZCG with one of the sport’s most storied names. 2023 will be ZCG’s second year supporting the growth of Formula 1 as a Team Partner and its first year working with Scuderia Ferrari.
What does the partnership mean for ZCG?
Commenting on the partnership, James Zenni, Founder, President and CEO of ZCG, said, “ZCG shares Scuderia Ferrari’s steadfast commitment to innovation and excellence.”
“This is a unique opportunity to partner with one of the sport’s most iconic brands and to engage with millions of fans and Formula 1 enthusiasts around the world. Ferrari has been a central player throughout Formula 1’s long and storied history. We are thrilled to support the team as it enters the 2023 season in pursuit of its record 17th championship,” Zenni said.
