Wipro appoints Soeren Lorenzen as Chief Growth Officer for APMEA

Anis Chenchah, Chief Executive Officer – APMEA, Wipro Limited
Anis Chenchah, Chief Executive Officer of APMEA at Wipro

Wipro Limited, a world-renown technology services and consulting company, announced the appointment of Soeren Lorenzen as the Chief Growth Officer of its Asia Pacific, Middle East and Africa (APMEA) strategic market unit. Soeren will lead APMEA’s sales, marketing, and partnerships teams. He will also work closely with Wipro’s Growth Office, bringing together the best of the company’s integrated capabilities and global scale to customers in the region.

What does Soeren bring to Wipro in the role?

Soeren Lorenzen comes to Wipro with over two decades of expertise in strategic account management, large deals pursuits, and sales excellence. Previously, he held a series of progressively higher positions in companies such as Hewlett Packard (HP), Injazat and Nilfisk.

At HP, he achieved the firm’s highest accreditation for Account General Managers responsible for driving growth in corporate accounts. He has Master in Business Administration and Marketing Economics from Copenhagen Business School. He will be based out of Dubai.

Soeren Lorenzen, said: “I am excited to join Wipro, a purpose-led global leader in technology services and consulting. It is my privilege to be a part of Wipro’s ambitious transformation journey and I look forward to driving the firm’s growth charter across APMEA.”

What does the appointment mean for Wipro?

Stephanie Trautman, Chief Growth Officer at Wipro
Stephanie Trautman, Chief Growth Officer at Wipro

Commenting on Soeren’s appointment, Stephanie Trautman, Chief Growth Officer at Wipro Limited, added: “Wipro’s strong roots in APMEA, combined with the rapidly accelerating digital transformation efforts across the region, create unique opportunities for us in this market.”

“Soeren brings a strong pedigree of driving success for customers, and I look forward to seeing our growth strategies yield even greater results under his leadership,” Trautman said.

Anis Chenchah, Chief Executive Officer – APMEA, Wipro Limited, said: “I am delighted to welcome Soeren to our leadership team. With his international experience, particularly in sales and large deal management, as well as partnership management, I am confident that Soeren will contribute effectively to realizing our growth ambitions across APMEA.”