Wesfarmers and AWS to transform the shopping experience for Aussies

Wesfarmers OneDigital announced a five-year agreement with AWS to support the business’s developing data and digital platform to deliver the best value and services for its clients. The agreement means AWS will be the strategic cloud provider across the Wesfarmers Group.

What does the partnership mean for Aussie consumers?

Formally launched in July 2022, Wesfarmers OneDigital aims to deliver a more seamless and personalised omnichannel experience across the Wesfarmers retail businesses, including Bunnings Warehouse, Kmart, Officeworks, and Target. Wesfarmers sees about 1.5 million digital transactions and 210 million digital interactions across the Group every month.

Migrating to AWS allowed OneDigital to access high quality engineering and delivery talent pools that existed across Wesfarmers. As part of the new agreement, AWS can enable Wesfarmers to establish an AWS Skills Guild for each Group division with a plan for widespread enablement, engagement, and training across the Group’s technical and business teams, with a goal to train 500 employees with AWS Training and Certification courses.

What does this mean for Wesfarmers and AWS?

Nicole Sheffield, Managing Director, Wesfarmers OneDigital, said, “A critical part of this collaboration is AWS’s support for our OnePass membership program, which has been built using AWS native services. We aim to grow this program to be an ‘essential household helper’ with customers using OnePass to receive free shipping across our retail brands on eligible purchases, with additional benefits for shopping in-store and exclusive offers.”

Nicole Sheffield, Managing Director, Wesfarmers OneDigital
Nicole Sheffield, Managing Director at Wesfarmers OneDigital

“The wide range of services from AWS allows us to quickly build and run modern applications without having to worry about managing infrastructure. This allows our team to remain focused on delivering great customer experiences rather than managing technology.”

Rianne van Veldhuizen, Managing Director, AWS, ANZ, said, “Aussie shopping behaviours and expectations have fundamentally changed over the past decade, compelling retailers to personalise experiences, reduce the friction of buying, and cost optimise through digital transformation. We’re proud to collaborate with an iconic Australian brand like Wesfarmers to help create industry-leading solutions that accelerates retail digitisation across its brands.”

“Together with AWS, OneDigital is investing in a flexible cloud platform to support long-term growth, allowing the teams to innovate faster on behalf of Wesfarmers’ customers. This can help unlock new insights into shopping behaviour, enabling Wesfarmers to not just grow sales and differentiate its brands, but also transform customer engagement and drive loyalty.”