Webjet Limited has agreed to acquire a Canadian based travel tech company Trip Ninja.
Trip Ninja has developed several key products for traditional and online travel agencies to automate the highly manual process of selling complex international itineraries.
Webjet makes acquisition of Trip Ninja
FareStructure is a technology that automates the combining of fares from carriers that don’t have a cooperation or codeshare agreement so as to give customers the best priced itinerary.
Traditionally a fairly manual process, Trip Ninja is able to produce these results in seconds.
FareStructure makes a junior travel agent as productive as a seasoned veteran and gives the OTA industry the ability to create complex itineraries with automated non-aligned carriers.
FlexTrip is the automated re-ordering of a multi-stop itinerary to deliver a better price.
FareStructure and FlexTrip give the travel industry the ability to show the consumer pricing options that could only ever be surfaced manually by a very experienced travel agent.
Both Fare Structure and FlexTrip are available via web interface, QuickTrip, and via API.
Trip Ninja also has two other products that are still under development so that they can further facilitate the automation of fare search tasks that are currently done manually.
Virtual Interlining combines non-aligned carriers in a point-to-point fare and Multi-stop dynamic packaging combines air and hotels for leveraging multi-destination holidays.
Comments on Webjet’s acquisition of Trip Naija
John Guscic, the Managing Director of Webjet Limited expounded on the acquisition.
“We are continuously seeing significant growth opportunities being available for the Webjet OTA business due to the fact that international travel is starting to return to normal.”
“Traditionally, in a multi-stop trip, we were only able to combine airfares from carriers with codeshare agreements, but Trip Ninja now gives us the ability to create complex itineraries combining non-aligned carriers in order to provide our customers the best price.”
“Webjet has always been focused on offering our customers with the greatest convenience and choices available and thus, we believe this helps us do exactly that.”
“Pricing comparisons using the products have shown price reductions compared to existing pricing and will allow us to provide a genuine price advantage for our customers.”
“We believe it will play a key role to grow our share of the international flights market.”
“We are excited to acquire such an innovative business and are delighted the founders are staying on to realise their vision of automating the most complex areas of travel.”
Webjet intends to implement the Trip Ninja products into the Webjet OTA, as well as selling the products to other travel industry participants globally.
