[INVNT GROUP] The Global BrandStory Project, in collaboration with Lamborghini, metaverse artist Krista Kim, 2x Grammy nominated artist Steve Aoki, and the historied collector car auction house, RM Sotheby’s, sold the world’s first supercar 1:1 NFT connected to the last physical production supercar Lamborghini Aventador Ultimae Coupé ever produced.
Leading brands into the future of Web3, [INVNT GROUP] curated the strategic partnership and developed, designed, and produced the ‘Lamborghini Ultimate’ campaign globally.
Achieving 562MM+ Global Media Reach Impressions and 4.65MM+ Social Media Impressions, the exposure resulted in a closing auction bid of $1.6MM – over 3x the standard retail of a Lamborghini Aventador Coupé – making it one of the 10 most costly ever sold at auction.
How was the Web3 milestone achieved?
To achieve these results, [INVNT GROUP], led by President and CEO Scott Cullather, leveraged the skills and services of its digital innovation division, INVNT.ATOM™, its digital content studio, HEVĒ™, and team members across four of its nine offices, around the globe.
Committed to boundless innovation, driven by strategy, design, and tech, The GROUP announced its expanding presence through the Web3-focused digital innovation division, INVNT.ATOM, which powered the ‘Lamborghini Ultimate’ project, including the NFT production.
INVNT.ATOM helps brands navigate, activate, and create new storytelling opportunities at the digital frontier. The team, located in INVNT’s Singapore office, consists of strategists, creators, and community-builders specializing in digital-first campaigns, emergent technologies, and engaging brand experiences calibrated for the new era of Web3.
“This collaboration, sitting at the intersection of art, music, entertainment, design, and tech, was an epic project for us,” said Scott Cullather President and CEO of [INVNT GROUP].
“It represents every aspect of our ongoing commitment to helping brands and organizations tell stories that connect with their most important audiences in engaging and relevant ways. Leveraging Web3 technology in partnering with Lamborghini, Steve, Krista, and RM Sotheby’s, we brought communities from around the world together in unimaginable ways.”
Who are the stakeholders that helped on the project?
INVNT.ATOM together with HEVĒ, [INVNT GROUP]’s creative agency and production studio, led the creative, strategy, design, content, and marketing communications. Through public relations, and influencer partnerships, the campaign reached an audience of over 500MM+.
HEVĒ, spearheaded the creative direction and production of the Behind the Drop video featuring exclusive interviews with Krista Kim, Steve Aoki, and Stephan Winkelmann, President and Chief Executive Officer of Automobili Lamborghini.
In the historic campaign, Automobili Lamborghini auctioned the last production Lamborghini Aventador LP 780-4 Ultimae Coupé with a 1:1 NFT. Lamborghini and [INVNT GROUP] united three forms of art: design, music, and cutting-edge technology, to create a never-before-seen collaboration that will go down as one of the most prolific 1:1 NFT drops of the year.
The Lamborghini Aventador LP 780-4 Ultimae Coupé exclusive one of one was brought to life in both the NFT and physical car by contemporary artist Krista Kim, who created the visual artwork and her signature gradients. The gradients also appear in the bespoke customization of the physical Lamborghini, and NFT visionary artist Steve Aoki who consulted on the design of the NFT, physical car and provided a custom developed soundtrack.
What are the stakeholder thoughts on the milestone?
“We had this approach of: ‘how do we bring upon the higher states of consciousness, and how does that translate the beauty of the power in the V12 engine of Lamborghini.’ As a luxury super sports car firm, I think that this firm is really pioneering web3,” said Krista Kim.
Steve Aoki continues, “I’m honored to be partnering with Lamborghini, Krista Kim, and [INVNT GROUP] on this historic project. It truly has its own story, & therefore I wanted my music track to reflect its soulful energy – the vibe, the spirit, and the power. The digital imprint of who we are has a serious meaning to our lives. As we step into web3, having identity through things like NFTs, like this car, are going to be more important to us.”
An exclusive preview of the NFT was hosted on BZAR Future of Community™, [INVNT GROUP]’s patent pending, decentralized, content led metaverse; used as a marketplace for physical and digital transactions, NFTs, entertainment, social and gaming experiences.
The owner of the world’s first super sports car 1:1 NFT holds in their possession the first ever Lamborghini sports car for Web3; with capabilities via the exclusive GLB files, the winner can drive the one of a kind NFT in the Web3 platform of their choice pending platform mechanics.
Marking the end of an incredible era for Lamborghini; the brand is looking to the future and electrifying its complete line-up by 2024. As Lamborghini charges into the digital era the owner will be part of the brand’s legacy, owning the last naturally aspirated V12 Lamborghini Aventador, and the designed NFT – the first Lamborghini luxury super sports car for Web3.
“Partnering with [INVNT GROUP], Steve Aoki and Krista Kim on production of this incredible moment in Lamborghini’s history – the very last Aventador LP 780-4 Ultimae Coupé ever produced was amazing,” Christian Mastro, Marketing Director, Automobili Lamborghini S.p.A.
“These creative minds coming together to design and produce, the 1:1 physical super sports car and NFT package with one of a kind utilities, has created something very special that can be shared for generations to come – making it part of Lamborghini’s iconic legacy.”