Watchmaker launches Northern Lights inspired watch collection, Loimu

Susan Galvin, Founder, Galvin Watch Company

Galvin Watch Company (GWC), the first female-founded micro watch company in Australia, returns for its second round of crowdfunding to launch GWC’s next collection of meticulously crafted mechanical watches with luminous detailing powered by Japanese movement.

The Kickstarter campaign began on Saturday 5 March 2022, bringing the Loimu Collection to watch enthusiasts at a price of AU$679 later this year – with discounts for early bird orders.

GWC Loimu: Carry the blaze of the Northern Lights

Every carefully designed detail of the Loimu Collection comes together to achieve a beautifully versatile watch, inspired by one of nature’s greatest masterpieces, Aurora Borealis.

The Loimu Collection comes in six uniquely glistening colours named after the spectrum of colours the Northern Lights are famed for. The guilloché patternan artistic craft dating back to the 18th century, creates a vibrantly engraved surface to make the Loimu dial come alive.

The glowing technology of Swiss SuperLuminova C3 keeps Loimu’s collection watch hands, hour markers and the crown shining brightly after dark, chosen for its quality and reputation as one of the most effective luminous substances in the market.

Loimu watches come with an adjustable, interchangeable stainless-steel bracelet. For GWC fans who own the original Alku watch, its leather straps are compatible with the Loimu range.

The case diameter is 38mm, a subtle size for both genders. GWC watches are not gender specific, designed to suit everyone’s wrist. For advanced durability in most conditions, Loimu watches are water-resistant to a depth of 100 meters (10ATM) with a screwed down crown.

GWC Loimu Kickstarter: Deals for early orders

The Loimu Kickstarter campaign began on Saturday, 5 March 2022 with spectacular deals for early bird orders. The Collection will land on the GWC website from August-September 2022.

Early campaign backers will enjoy jaw-dropping discounted prices starting from AU$349, nearly 50% off retail pricewith more discounts and incentives to follow.

GWC offers quality checks with two-year warranty

Galvin Watch Company offers a two-year international warranty for the Loimu Collection and each watch is regulated and quality control tested by the founder. As a professional watchmaker with ten years’ experience at the world’s most prestigious watch brands, Susan Galvin takes great pride in personally guaranteeing the quality of every GWC watch.

Susan Galvin is proud of the brand and its mileage, she said, “Having a watchmaker as the brand owner cuts out the middle person between the customer and potential repair work.”

“I perform all watch repairs for Australia and the US myself. For the remaining countries, any repairs are completed by reputable watchmakers I have either worked or studied with. I check every watch before sending it to the client, the quality is ensured from the start.”

GWC offers design excellence that doesn’t miss a tick

A long career at top watch companies in the UK and Australia gave Susan Galvin the expertise on how the fine details of a mechanical watch culminate into a unique timepiece.

“Years repairing all types of watch brands taught me how to combine design with machinery to create a watch that catches the eye but is durable enough for everyday use,” she said.

The combination of meticulous design with affordable quality brought GWC global success with the Alku Collection, with 261 backers around the world raising more than AU$120,000. Running a global watch company has offered Susan Galvin lessons to bring into her new line.

“In most aspects the Loimu watches are more complex than my first collection. I have chosen bolder colours alongside intricate design elements to create a unique collection I am so thrilled to bring to watch enthusiasts all over the world. Loimu feels like a true evolution.”

“Although I’ve introduced new features, such as the guilloché finish and date window in the dial. I’m using Miyota’s premium range of movement again, as I was pleased with how it has lasted the test of time with next to zero under warranty repairs since the launch of Alku.”

“The ‘Loimu’ name translates to ‘blaze’ in Finnish, paying homage to my heritage. My childhood was spent in Northern Finland, world-famous for its displays of remarkable colour in its night skies. Being away from home during the pandemic made me miss the uniquely beautiful and bare nature of Finland, something I wanted to bring into my next watch design.”

About Galvin Watch Company (GWC)

Galvin Watch Company (GWC) is a family-owned business, managed by watchmaker Susan Galvin in Sydney, Australia. The founder’s Finnish heritage is intrinsic to the brand, combining Nordic minimalist design with the vividness of the landscapes in which she was raised.

In 2020, Susan Galvin founded Galvin Watch Company (GWC) and raised over AU$120,000 through a globally successful crowdfunding campaign to bring the Alku Collection to life.