Virgin Australia turns to Sabre’s tech to renew its retailing strategy

Dave Emerson, Chief Commercial Officer at Virgin Australia Group

Sabre Corporation, a tech provider that powers the global travel industry, announced that Virgin Australia is migrating to Sabre’s Revenue Optimizer solution to enable optimal pricing decisions and drive total revenue optimization to respond to today’s fluid travel environment.

How will Sabre’s Revenue Optimizer aid Virgin Australia?

While previously, airline pricing and availability planning has relied on historical data, the pandemic has resulted in changes to the global travel marketplace. Sabre Revenue Optimizer will enable Virgin Australia to take a 360-approach to analysing and optimizing revenue by providing visibility into the total revenue of every flight, market and departure date.

Currently, the Brisbane-headquartered carrier is using a number of different systems in its revenue optimization strategy. The airline will move to Sabre Revenue Optimizer to drive its tech shift and break down data silos to enable it to leverage intelligent decision support to recommend availability, client choice-based demand forecasting and competitive intelligence.

What are the executive thoughts on this deal?

“We’re delighted to be advancing our tech with Sabre at this key time for travel industry recovery in Australia and beyond,” said Virgin Australia Group CCO, Dave Emerson.

“As we ramp up our operations following the easing of Australian domestic and international travel restrictions, it’s more important than ever that we can understand evolving booking behaviours across our network with customer-centric, real-time data analytics that give us the power to make sophisticated decisions, so we are able to seize recovery opportunities.”

Virgin Australia is the largest airline by fleet size to use the Virgin brand and has a strong domestic Australian network and its own short haul global services to Fiji, with more global services planned across the year. Virgin Australia Group has also expanded its global network through partnerships with global airlines, building an enviable global network in the process.

“As soon as borders opened in Australia, our Sabre booking data showed a surge in bookings as people, unable to travel for the past two years, immediately started to make plans,” said Rakesh Narayanan, V.P, Regional General Manager, Travel Solutions Airline Sales, Sabre.

“So, we’re thrilled to announce this new agreement with Virgin Australia at this important milestone in industry recovery. As a scalable Cloud-native solution, our Revenue Optimizer will help to seamlessly support the future of dynamic pricing for Virgin Australia to capture opportunities as we move ahead with further industry recovery,” Narayanan said.