Vinco Ventures, Inc., a digital media and content tech holding company, announced the hire of Ted Farnsworth as co-Chief Executive Officer alongside Lisa King, current CEO of Vinco Ventures, effective June 8, 2022. Farnsworth and King will lead the Company as co-CEOs.
What is Farnsworth’s industry expertise?
As Co-Founder and Chairman of ZASH Global Media and Entertainment (ZASH), Mr. Farnsworth was instrumental, along with Vinco and ZVV Media Partners (ZVV), in acquiring Lomotif and AdRizer, and has proven leadership and experience in the media industry.
A key component to Vinco’s growth strategy is Lomotif in combination with AdRizer and Mind Tank, our short-form video platform that drives user experiences with its user interface. By utilizing Lomotif’s mobile or web-based platform, our ad and marketing platforms help drive engagement and grow revenue with elite content across the Vinco and ZASH ecosystem.
Ted Farnsworth has built many successful companies and is considered an expert in strategic development, marketing, public relations, consumer behavior and direct response marketing.
What were the executives’ thoughts on the appointment?
“I speak for myself and the entire Vinco team when I say how thrilled we are to welcome Ted to management in an official capacity as co-CEO,” said Lisa King, Co-CEO of Vinco Ventures.
“Vinco and ZASH have begun to streamline our businesses. With Ted as co-CEO, we can execute on our strategic growth plans with a clear understanding of our combined vision.”
“I have worked alongside Vinco since the early days of ZASH and I am excited about the future. I am pleased to take on this role of co-CEO alongside Lisa, who was with me at ZASH when we acquired Lomotif,” commented Ted Farnsworth, Co-CEO of Vinco Ventures.
“As we move forward and disrupting the media landscape, we remain focused on content, content, and content, and in turn, driving revenue through our portfolio of Vinco brands.”
