Vertiv appoints Vai Le as Associate Channel Director for A/NZ market

Vai Le, Associate Channel Director for A/NZ at Vertiv

Vertiv, a provider of critical digital infrastructure and continuity solutions, announced Vai Le as associate channel director for Australia and New Zealand. Heading up strategic direction across Vertiv’s IT, mechanical and electrical, and distribution divisions, Le will be responsible for building on existing alliances and creating awareness across the A/NZ channel ecosystem.

What is the industry expertise of Le?

Serving the A/NZ tech channel for over 20 years, Le has a proven ability establishing growth opportunities with reseller partners and alliance partners and working cross-functionally across organisations to reduce departmental silos and promote channel confidence. 

Le joins Vertiv A/NZ from Emersion Systems, where he led the billing automation platform’s go-to-market channel strategy across the Asia-Pacific region. Prior to that, Le rebuilt Asus’ channel business and established the company’s first telecoms partnership with Singtel and Optus, distributing entertainment devices to Australian and Singaporean households.   

“Beyond the explosion in IoT devices, A/NZ’s growing demand for computing power resides with the business world’s investment in data-driven decision-making and automation. As quicker data distribution and lower latency demands intensify, cloud-first strategies are shifting course and companies are looking for processing power at the edge,” said Le.

“Vertiv’s reliable IT infrastructure, combined with on-the-ground support of our partners, makes faster processing – where the action occurs – not only a possibility, but a success.”

What does Le’s appointment mean for Vertiv?

LuLu Shiraz, Sales Director for Product and Service for A/NZ at Vertiv

Le will lead the continued modernisation of Vertiv’s partner program, working closely with A/NZ sales director for product and service, LuLu Shiraz. “With passion for organisational improvement and desire to establish the channel as the motorway for better customer experience, Vai will be a valued member and a catalyst in strengthening relationships with reseller partners and advancing vendor alliances for a modern channel,” said Shiraz.

Le’s appointment comes following the launch of the Vertiv™ SmartCabinet™ 2M, a self-contained micro data centre, largely born out of demand from A/NZ clients looking for more eco-friendly micro data centres capable of powering their niche edge computing applications.

To simplify how partners procure the new SmartCabinet™ 2M and other Vertiv™ products, Vertiv A/NZ has streamlined its distribution arrangement to work exclusively with three distributor partners, including Ingram Micro for the IT channel in A/NZ, and Orion Distributors in Australia and Dove Electronics in New Zealand for the Mechanical and Electrical channel.