Influencer and content platform Vamp has announced Gabriele Famous as the new CEO.
Previously Chief Marketing Officer at Trustpilot, Famous brings extensive experience leading and scaling global technology organisations including Salesforce and Zendesk to her new role.
Vamp enthusiastically welcomes Gabriele Famous
Ben McGrath and Aaron Brooks, Co-Founders Vamp expressed enthusiasm.
“We’re thrilled to welcome Gabriele Famous to Vamp. Her experience in high-growth companies is exactly what’s needed to lead the business into its exciting next phase.”
“We can’t wait to fulfil the company’s vision for the future with Gabriele on board.”
In parallel with the new leadership announcement, Vamp, which counts Adobe, Williams Sonoma, Estée Lauder and Nestlé among its clients, launched omni-channel capabilities to enable customers coordinate influencer campaigns across Instagram, TikTok and YouTube.
This self-service approach to omni-channel will empower brands to run simultaneous campaigns and harness the combined power of the most influential social platforms.
Gabriele Famous, CEO at Vamp said, “With 4.2 billion social users spending an average of 2 hrs 25 minutes daily on social networks, there is more demand for effective social advertising.”
“That is why its evtremely important that brands have the appropriate technology to facilitate scaling their conversations with customers to help in building trust in the brand.”
“Vamp has an incredible track record across Australia, Asia, the Middle East and Europe, in delivering innovative and beautiful effective content for leading global brands.”
“The platform hands over the power of social communication to the company’s fingertips and allows businesses to harness it in a fast, efficient and scalable approach.”
“The innovative and intuitive nature of the platform will allow Vamp to grow, enabling more marketers of all abilities and budgets to run influencer campaigns across many sectors.”
Vamp launches omni-channel platform
Last year, following a $8.5m capital raise, Vamp launched its self-serve platform.
The self-serve platform gives companies the opportunity to activate, launch, and measure influencer campaigns within hours and without the need for campaign management.
Companies like Selfridges have experienced strong results like 113x return on ad spend.
The platform has since been used in more than 65+ countries and contributed to the company’s significant CAGR above 100% over the previous six years.
Vamp has been recognised by Deloitte as one of the fastest-growing tech companies in Australia for the past four years and has been named a Creative Marketing Partner by TikTok.
Recent client wins include Netflix, Coty and Marks and Spencer.
Former Vamp Chief Executive Officer, Gill Findlay joins Brendon Cook, Jeff Law, and Co-Founders Ben McGrath and Aaron Brooks on the company’s board of governors.