Validity invests in new flagship for delivery of clean report-ready data

Chris Hyde, Senior Vice President and Global Head of Data Solutions of Validity

Validity, the leading provider of data quality and email marketing success solutions launched a V release of its flagship DemandTools product.

The data quality powerhouse enables firms to market, sell, and support more effectively by making it easier to continuously maintain clean, accurate, and trustworthy data.

The past year exposed cracks in CRM software and practices, exacerbating the need for organizations to better collect and protect their customer data.

In fact, a recent study from ITProPortal revealed the pandemic increased data decay by an annualized rate of 37.5%, rendering customer data obsolete.

While this may seem like a siloed CRM problem, the reality is that bad data quickly propagates through an entire organization leading to much larger implications, which are often tied to a loss of revenue and tarnished brand reputation.

The DemandTools V release reflects these challenges and enables organizations to evaluate their data in a way that’s secure, easy to use, and can be tailored to fit their needs.

DemandTools V release capabilities

Built-in data quality assessment

The integrated Assess module allows organizations to understand how strong or weak their data is, revealing where they should prioritize their resources to quickly remediate any issues. 

Through ongoing reports, organizations will be able to better pinpoint areas of improvement and make those changes before it negatively impacts their customer relationships.

Improved user experience

The DemandTools V release features a modern interface, including an intuitive grouping of functionality based on the problems data quality teams are trying to solve.

From more Single Sign On (SSO) options to an embedded scheduler, Validity has significantly improved the workflow for CRM admins and automated the mundane processes.

Increased adaptability

The update comes with modules that complement each other but work separately, ensuring organizations are able to easily customize DemandTools for their needs.

Initial users will appreciate cross-field comparisons, contact account relationship merging capabilities, and flexibility to compare fields for upserts instead of using a unique identifier.

Executive thoughts on the V release flagship

Chris Hyde, SVP, Global Head of Data Solutions of Validity had these insights.

“DemandTools is one of the pioneers of database quality management. We have
helped firms solve pressing data quality challenges since 2000, and we aren’t letting up.”

“We continue to push the industry forward and stretch DemandTools’ capabilities to better support the evolving needs of CRM admins today who are beholden to antiquated CRM software and at times feels like they serve the CRM, as opposed to the CRM serving them.”

“With DemandTools V release, our customers now have access to all the tools and functionality they need to make good, clean data their top asset and competitive differentiator.”

The V release flagship highly rated after review

Gemma Blezard, Salesforce MVP and Co-CEO and Founder of the Architech Club insights.

“I logged into DemandTools as an admin before I’d even seen the Salesforce login page, and I’m thrilled to see the investment Validity has made to reboot this incredible tool.”

“Saving scenarios, manipulating data, and using smart criteria saved hours of admin time, giving me the space I needed to make Salesforce relevant for my users, and the knowledge to confidently save time migrating data for my clients as I progressed into consultancy.

“I absolutely love it.”