Two young mums take on the $17 billion baby carrier industry

Alexandra Caisey and Chantelle Lewis, Founders of Sia Baby

A new baby carrier brand has been launched, vying to be the most unique on the market.

Sia baby was a brainchild of two young mums on Sydney’s Northern Beaches, who based on their first-hand experiences with other baby carriers, wanted to create something unique.

Sia Baby was born after market dissatisfaction

Founders Alexandra Caisey and Chantelle Lewis, discovered the global market was limited to carriers that either looked stylish or had good features but nothing that combined both.

“After having children and trying various baby carriers, nothing seemed to have what was needed as a new parent. It became our mission to design a carrier that was convenient, comfortable and functional – without compromising on style.” explained Chantelle.

With arguably the world’s most considered and unique design, Sia baby’s carriers not only look beautiful, stylish and lux, they have functional features no other soft carrier has; all designed to make life as easy as possible when carrying little ones.

Sia Baby’s ambitious market heist

Launching in Australia with global shipping available immediately, Sia baby can be found exclusively online at And with the industry set to grow in excess of $20b by 2025, the founders of Sia baby plot significant global presence in the next 12 months.

“We are a 100% Australian owned business, and we want to share our home-grown creation with the world. We know our baby carriers are true game-changers for parents, so it’s our dream to be able to share these with as many parents as possible.” explains Alexandra.

The range launches with three limited edition prints, hand-illustrated by Australian Creative Director, Erin Donati from the Darling Assembly, a mum and business owner. The prints, Sand, Botanical and Gingham are gender neutral so a fit for baby boys, girls and parents.

Designed in Australia using 100% pure organic linen, and vegan hardware, Sia baby’s carriers use eco-friendly dyeing technology meeting the Global [environmental] STANDARD 100 by OEKO-TEX® certifications. Sia baby is a socially conscious brand; committed to giving back to the community, including donating $1 from every sale to our nominated charities.