The Treasury Wine Estates (TWE) launched their creative agency, ‘Splash’ which is set to be led by talent from some of Australia’s leading agencies. The Melbourne based agency looks to create disruptive work across the Treasury Premium Brands and Penfolds portfolios.
What do the appointees bring to TWE?
Phil and Tom
Joining the team as Creative Directors are Phil van Bruchem and Tom Opie. Phil makes the move from CHEP where he worked as Creative Director on Flybuys, Officeworks and 7-Eleven, including the notable Coffee Body Scrub launch, whilst Tom hails from Tennis Australia where he led the creative across tennis participation and the Australian Open.
Phil and Tom bring a wealth of experience having worked at some of the most notable creative agencies. Previously together at BWM Dentsu (now Dentsu Creative), they produced a great run of work across Toyota, Deliveroo, Kmart, Dr. Oetker and Queensland Police.
Their work has been internationally recognised at all the major international and local award shows, including Cannes, D&AD and One Show. In addition, the agency is proud to announce that Faye Collay has joined as Head of Operations. Commencing her career as a Project Manager, Faye has an amazing pedigree leading operational client solutions for WSA Online, Swish Group, Wunderman, Leo Burnett, TBWA, Cummins&Partners and now TWE.
Her incredibly diverse skillset has seen her work on brands as renowned as ANZ, Jeep, Mumm, Adidas, Ford, Jacobs Creek and Vodafone. As a founding partner at Cummins&Partners, Faye was instrumental in developing the operational processes that has contributed to it being the cohesive, integrated, multi-award winning agency it is today.
Treasury’s In-House Agency is led by Elsa Beaumont, who spent three years working with the Treasury Wine Estates (TWE) at Wunderman Thompson. Previously in the United States for 6 years, she helped establish Mother Los Angeles and throughout her career has worked across a range of brands including Westpac, Samsung, Target, L’Oreal and Origin Energy.
Elsa says, “I’m excited by the brilliant talent we’ve attracted to our team. I couldn’t be happier to have Tom, Phil, Faye and Ben as my partners. They are all exceptional talent who bring so much experience. We are already working on some great briefs and look forward to creating impactful work across both the Treasury Premium Brands and Penfolds portfolios.”
Who are the other appointees at TWE?
Adding to the team, the In-House Agency has also recruited Marni Burger as Lead Designer, Annie Mcbrearty as an Integrated Producer, Bianca Koffman as a Senior Integrated Producer, Iuri Rasak and Chris Beechey as Media Traders, and has also made internal promotions for Ben Oliver to Senior Manager Digital Media and Scott Swindells to Social and Search Trader.
In setting up the new in-house agency, Treasury Wine Estates has been working with Marketing Transformation consultancy, Iution, to design and build an in-house offering, encompassing creative, production, digital media, data and tech capabilities.