Truecaller, one of the world’s leading global communications platform, launched Truecaller Assistant in Australia. The unique Assistant feature is an innovation that leverages machine learning to create the most helpful call-screening solution available on the planet.
What is the market offering of Truecaller Assistant?
Truecaller Assistant is a customizable, interactive, digital receptionist that empowers users to answer crucial calls and avoid unwanted ones. It responds within a second and understands caller requests with >90% accuracy. You can see a live transcription of what the caller is saying, so you know who they are and why they’re calling. Then you can decide if you want to take over the call, mark it as spam, or ask them for more details with the tap of a button.
“Assistant is a game changer for the global market because it does so much more than simply block robocalls. Until now, you had to make a split-second decision as to whether you think a call is important,” commented Alan Mamedi, Co-founder and CEO at Truecaller.
“Assistant focuses on what the caller is saying to filter out the robocalls and spam so you know whether the call is worth your time or not,” Alan Mamedi further commented.
Why is Truecaller Assistant a timely feature?
“We created Assistant because spam and scams have increased so much that users are overcorrecting and simply not answering their phones at all. It leverages tech that other solutions lack, so it becomes more clear which calls you want to engage with and those you may want to ignore,” said Raphael Mimoun, Cloud Telephony Product Director at Truecaller.
Truecaller Assistant is available on a free 14-day trial, after which subscribers can add Truecaller Assistant as part of Truecaller Premium. The revolutionary service was recently launched in a phased manner in Australia, with more markets and languages soon to follow.
For more information about Truecaller Assistant, please visit the website.
What is the wider industry context of this product launch?
The Prevalence of Fraud and Scam Calls in Australia
In recent years, there has been a significant increase in the number of fraud and scam calls in Australia. These calls are often made by criminals who are trying to steal personal information or money from unsuspecting victims.
There are a number of different types of fraud and scam calls that are made to Australians. Some of the most common types of calls include:
- Impersonation scams: In these calls, the scammer pretends to be from a legitimate company or organization, such as a bank, government agency, or utility company. The scammer will then ask for personal information, such as your bank account number or Social Security number, or they may try to get you to pay a bill that you don’t owe.
- Tech support scams: In these calls, the scammer pretends to be from a technology company, such as Microsoft or Apple. The scammer will then tell you that there is a problem with your computer or phone, and they will try to get you to give them remote access to your device so that they can “fix” it. Once they have remote access, the scammer can steal your personal information or install malware on your device.
- Sweepstakes and lottery scams: In these calls, the scammer will tell you that you have won a prize, such as a car or a vacation. However, in order to claim your prize, you will need to pay a fee. Once you pay the fee, you will never hear from the scammer again.
These are just a few of the many types of fraud and scam calls that are made to Australians. It is important to be aware of these scams and to take steps to protect yourself.
Here are some tips for protecting yourself from fraud and scam calls:
- Don’t answer calls from numbers you don’t recognize. If you do answer a call from an unknown number, don’t give out any personal information.
- Be suspicious of calls that ask for personal information, such as your bank account number or Social Security number. Legitimate companies will never ask for this information over the phone.
- Never pay a fee to claim a prize that you have won. If you are told that you have won a prize, but you need to pay a fee to claim it, it is a scam.
- Be careful about clicking on links in text messages or emails. These links may lead to fraudulent websites that can steal your personal information.
- Install a security software program on your computer and phone. This software can help to protect you from malware and other threats.
By following these tips, you can help to protect yourself from fraud and scam calls.
In addition to the tips above, it is also important to be aware of the latest scams that are being used in Australia. You can find information about these scams on the websites of the Australian Competition and Consumer Commission (ACCC) and the Australian Communications and Media Authority (ACMA).
The ACCC has a website called Scamwatch that provides information about scams and how to protect yourself. The ACMA has a website called Scams Awareness that provides information about scams and how to report them.
By being aware of the latest scams and taking steps to protect yourself, you can help to keep your personal information safe from criminals.
Gerald Ainomugisha is a business news reporter and freelance B2B marketer with over 10 years of experience in writing high-converting copy and content for businesses of all kinds, especially SaaS providers in the niches of HR, IT, fintech, eCommerce and web3. Since joining Upwork in 2012 (back when it was still eLance), Gerald A. has delivered great results for hundreds of clients, maintaining a 98% Job Success rate as well as 5+ years of Top Rated Plus rating (and Premium Writers Talent Cloud membership). Book a meeting with Gerald A. today to get the powerful SEO content you need!