Next-generation digital travel platform Tripwell launches in ANZ markets

Nick MacAvoy and Hayley Gray, co-founders of Tripwell

Tripwell, the next-generation creator-led travel experience platform, announced its launch into the ANZ. The business is set for strong results in seed funding to support its growth.

Tripwell enables travellers connect with creators, to see the world through someone else’s eyes and be inspired to travel differently. Tripwell aims to inspire travel discovery, enhance itinerary curation and simplify the booking process using creator-generated content.

Creators develop and publish their content to the Tripwell platform, directly connecting their followers with seamlessly suggested locations and experiences and enabling content creators to monetise their work and engage with their fans in entirely new and interesting ways.

Tripwell well positioned in the travel industry

In a market worth over AUD $667bn, and estimated to reach over AUD $1.2T within the next 5 years, Tripwell is positioned to address the growing millennial and Gen Z audience.

Using the seed funding round, Tripwell plans to increase the it’s digital footprint, focus on building both the creator and consumer experience, and expand its internal team.

Hayley Gray, Co-Founder and CEO at Tripwell was enthused to finally land in ANZ markets, “We’re thrilled to be launching a new way for people to discover and book travel.”

“From hotels for a short weekend getaway to hikes only found off the beaten trail, travellers will be able to find and book unforgettable holidays through Tripwell by following and engaging with their favourite creators and getting recommendations from people they trust. 

This seed funding round positions us well to expand our team and build a scalable platform. We’re on a mission to build a travel community of hundreds of millions worldwide, connecting travellers with creators and building a data-led platform to change the way we book travel.

Tripwell’s strategic partnerships

Tripwell has engaged with content creators; like award-winning Photographer and Nikon Ambassador, Alex Kydd and Australian Travel Photographers of the Year, Dan & Zora Avila.

Award-winning photographers, international TV series producers and Tripwell creators Dan & Zora Avila said; Tripwell solves significant issues for content creators in the travel industry.”

“First, it prioritises the community, ensuring they are connected with bespoke experiences and recommendations from creators they trust. Importantly it exposes our commercial work and the experiential offerings of our amazing clients to an engaged audience.”

“The platform seamlessly allows the viewer to convert to a client which is great for us. We’re excited to work with Tripwell to provide our audience with the best digital experience.

With a strong product roadmap, proven team and big market opportunity, Tripwell is well-positioned in the digital travel market. Content creators can deepen their engagements, delivering curated travel experiences, as businesses can also connect with interested travellers.

About Tripwell

Tripwell is a place where travellers can find and connect with creators, to see the world through someone else’s eyes and be inspired to travel differently. Tripwell aims to inspire travel discovery, enhance itinerary curation and ease booking using creator content.

Creators develop and publish their content to the Tripwell platform, directly connecting their followers with seamlessly suggested locations and experiences and enabling content creators to monetise their work and engage with their fans in entirely new and interesting ways.