Digital product agency Transpire joins CI&T brand, guns for regional growth

Felipe Rubim, Vice President for Asia Pacific at CI&T

Australian digital product agency Transpire has joined CI&T‘s global brand and ceased to trade as Transpire on December 9 2022. This follows CI&T’s acquisition of the company for AU$23.4 million (US$16.4 million) in September of this year. CI&T’s acquisition of Transpire followed a lengthy process in which CI&T analysed more than 120 possible targets.

Why did CI&T acquire Transpire?

The choice was based on the firms’ similar digital innovation history and human-centred approach when leveraging the best talent and state-of-the-art tech. CI&T is an information technology and software development firm that operates in 12 countries, has over 6,900 employees and has expertise in digital transformation across industries such as automotive, hi-tech, financial, insurance, manufacturing, media, retail, life sciences and healthcare. 

The combined businesses will see customers access a broader solutions suite and tap global technical expertise. Following the integration, CI&T will have 100 staff and is planning to scale further in Australia and across the region. Combined, the businesses work for clients such as Coca-Cola, ABInBev, Johnson & Johnson, Bank of the West, BlackRock and more. 

Transpire’s customers will continue to have access to their existing account teams and will benefit from a deeper solutions suite and CI&Ts experts to support their business growth.

What does the acquisition mean for CI&T?

Commenting on the integration, CI&T’s VP Asia Pacific, Felipe Rubim, said, “The expansion of CI&T’s Australian operations through our acquisition of Transpire is a vital step in accelerating our regional growth. The Australian operation will become a key regional hub for technical development and client service, employing hundreds to serve local and regional customers.”

Mr Rubim says the acquisition and rebrand happen at a critical moment when most companies review IT investments and look for increased efficiency and returns. “In periods of uncertainty like the one we’re living in now, businesses need technology and partners that allows them to be more efficient, better organised, and increase revenue and savings.” 

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