Transphorm, Inc. —a pioneer in and a global supplier of high reliability, high performance gallium nitride (GaN) power conversion products—announced it has opened a new office in Shenzhen, China. As a wholly foreign-owned enterprise (WFOE), the site will house staff responsible for enhancing local customer support, sales, and marketing efforts.
What does the lab mean for the region?
It will serve as an application lab for regional clients developing GaN-based power systems and R&D efforts. The office will be overseen by Kenny Yim, Transphorm’s Vice President of Asia Sales, as he also assumes the role of General Manager, China. Kenny will be supported by Chun Hung Ho, Head of Applications, Asia, and seven-year-veteran of Transphorm.
“China, Hong Kong, and Southeast Asia house several dynamic industries re-imagining power electronics through high performance GaN. Shenzhen also stands as a major electronics technology hub within China,” said Kenny Yim, Vice President of Asia Sales at Transphorm.
“Establishing a formal presence in the city is critical to our growth strategy as our customers look to leverage the region’s power electronics innovation. Having an application lab there allows us to easily tap into the nearshore engineering talent pool while better supporting customers at their own local design centers. It’s a win-win for all,” Kenny Yim further said.
What is the market offering of Transphorm?
Transphorm offers an unmatched GaN device portfolio able to address the power spectrum from 45 W to 10 kW+. The company supplies to product manufacturers operating in the broadest range of markets from adapters and computing to broad industrial and automotive.
Recently announced customer products—65 W power adapters and a medical energy storage device—were designed and manufactured in the Asia Pacific (APAC) region, emphasizing the importance of Transphorm expanding its capabilities there.
“The power GaN market is expected to reach 2 billion USD by 2027, according to research company Yole Intelligence. The demand for our GaN products and resources is rising in tandem,” commented Tushar Dhayagude, Vice President global Sales at Transphorm.
“We’re committed to helping our customers achieve their goals and understand that this commitment calls for dedicated field support. With that in mind, Shenzhen proved to be the optimal place to open our formal Transphorm APAC facility. We’re proud to now be an official part of the technology community in Shenzhen and look forward to scaling our presence.”
Who will lead organisation in China?
As stated above, Kenny will lead the new lab as General Manager of China. He brings more than 25 years of experience in the semiconductor industry, over a decade of that gained while working for Transphorm heading up sales in the APAC. He and his team are credited with helping Transphorm develop numerous customer relationships in various markets such as power adapters, data centers, gaming, blockchain computing, and renewable energy.
Regarding Kenny’s new role, Co-founder and President Primit Parikh commented, “Kenny’s contributions over the past ten years at Transphorm have been instrumental in our overall customer adoption to date. His efforts in Asia, China in particular, have enabled us to pioneer the adoption of GaN across the power spectrum from low power to high power, including in key patented solutions such as the Totem Pole PFC and a variety of other power topologies.”
The new office is fully operational and already serving our broad customer base in China.