During the last couple of years, TikTok has exploded, making it one of the most used social media platforms globally. The average user spends over 50 minutes per day on the app and in 2021, the platform was the most downloaded app. However, only 5% of marketers use TikTok. This isn’t because it’s an ineffective marketing tool. It’s because it’s a new platform.
How can you effectively market your brand on TikTok?
TikTok is an incredible marketing platform for professional service providers. You have the opportunity to create connections with your target market, and competition on the platform is low. But if you’re brand new to the platform, how can you use it effectively to showcase your brand? Here are the top three powerful TikTok tips for professional service providers.
Tell your authentic story
TikTok is all about authentic storytelling. Users are interested to learn about the person behind the brand rather than viewing portfolios, stats or case studies. Sell your personality to market the brand. Showcase how you started your business, behind the scenes footage, or day-to-day operations. These are the types of things users engage with and react to.
Don’t waste time trying to create a perfectly curated feed, instead, focus on quick ways to engage an audience with your story. To really get noticed, you have to put yourself out there.
Jump on trends early
Stay ahead of the game by being among the first to use trending sounds. Keep a close eye on the discovery page. It will show you what is trending daily, and incorporate it into an industry relevant video. Using trending sounds will give your video more chance to appear on other users’ discovery tab. Ensure that the sounds are on brand and not too controversial.
Add value, don’t push sales
Always remember why TikTok users are on the platform. Primarily, they want to be entertained and educated in areas that interest them. Therefore, sharing plenty of tips and recommendations in your area of expertise or aimed at those who want to be just like you.
TikTok is not the place to pitch your skills or talk about how great you are, instead, make catchy videos that showcase your expertise, knowledge and skills. Customers will seek out your services as a result of these videos and after that, the sale process will be much easier.
Start now and get ahead
It is still “early days” for professionals on Tik Tok, while other platforms such as Instagram and Facebook are getting highly competitive.This is your chance to get ahead of the pack. All it takes is for one video to go viral! Be true to your brand and be as authentic as possible!
Amani Youssef is the CEO and leader of the creative agency So Social. She is passionate about helping brands be seen, heard and understood by their audience. Since opening So Social over eight years ago, Amani has made it her mission to become a leader in Australia for marketing education, branding, social media and content creation.
