Fourth Tommy Hilfiger fashion edition calls upon all social entrepreneurs

Thomas Jacob Hilfiger, Founder of Tommy Hilfiger Corporation

Tommy Hilfiger, which is owned by PVH Corp., is pleased to announce that applications for the fourth edition of the Tommy Hilfiger Fashion Frontier Challenge are open.

The program echoes Tommy Hilfiger’s sustainability vision to Waste Nothing and Welcome All, amplifying and supporting new voices in the world of social entrepreneurship who are shaping scalable and disruptive innovations to create a more inclusive future of fashion.

Who can apply for this Tommy Hilfiger fashion edition?

In line with commitments towards inclusion, diversity, and acknowledging the gap in equity, individuals from historically underrepresented communities, like Black, Indigenous, People of Color and disabilities and women, are encouraged to apply this year. Apply by April 29, 2022.

“The Tommy Hilfiger Fashion Frontier Challenge aims to bring together entrepreneurs from all walks of life, investing knowledge and resources to unlock the power of their innovations. As an entrepreneur, I always wanted to build a global lifestyle brand that is inclusive of everyone — a philosophy that continues to live through this challenge,” said Tommy Hilfiger.

“I believe that by coming together we can drive a future of long-lasting change.”

What are the prizes of this Tommy Hilfiger edition?

The following prizes will be awarded to the winners to support their business idea:

  • A total of €200,000 split between two winners
  • Additional €15,000 prize for being elected the “Audience’s Favorite Vote”
  • A year-long mentorship with Tommy Hilfiger’s internal global experts
  • A year-long INSEAD mentorship and course

Tommy Hilfiger is also inviting fans of the brand to participate in the first phase of the challenge as Digital Judges. They will help the brand narrow down all applications to the Top 50. Interested applicants are invited to apply until April 20, 2022. The top 50 applicants will then be narrowed down to six finalists through an internal procedure.

Each finalist will be invited to further develop their business plan with the support of dedicated Tommy Hilfiger and external experts ahead of the final event. Each finalist with the guide of an expert, will then present their concept to a jury panel and internal Tommy Hilfiger associate audience at the global Tommy Hilfiger Fashion Frontier Challenge final event in early 2023.

“At Tommy Hilfiger, we want to work together with communities to drive innovation, inclusivity, and diversity to drive long-lasting change. We really look forward to seeing what ideas come to light that will support communities and help shape the future of fashion,” said Martijn Hagman, Chief Executive Officer, Tommy Hilfiger Global and PVH Europe.

Who are the past winners of the challenge?

Since its inception in 2018, the Tommy Hilfiger Fashion Frontier Challenge has awarded €550,000 to support global entrepreneurs bring their innovative ideas to life.

The third edition winners include Lalaland, a Netherlands-based platform that uses AI to generate inclusive synthetic models and UZURI K&Y, a Rwandan-based eco-friendly shoe brand that uses recycled car tires. Clothes to Good, a South African-based enterprise that creates jobs for people with disabilities, was awarded the Audience Favorite vote.

More information about Tommy Hilfiger’s sustainability journey, which is powered by PVH’s Forward Fashion strategy can be found here. More information about the Tommy Hilfiger Fashion Frontier Challenge, including how to apply, is also available here.

Friends of the brand can connect on social media using #TommyHilfiger, and @TommyHilfiger.