Global fashion brand TOM FORD announced that Rebecca Mason has been appointed Senior Vice President, Global Brand Image and Paolo Cigognini has been appointed Senior Vice President, Global Communications and Media, effective August 28, 2023. The new leaders will work closely together to ensure brand image and communications are consistent and cohesive across all verticals of the global luxury house including fashion, beauty and eyewear.
What do the appointees bring to TOM FORD?
Mason joins TOM FORD following a multi-faceted career at Condé Nast, where she spent over 15 years, most recently as VP of Global Creative for Condé Nast Commercial Creative.
As SVP, Global Brand Image, TOM FORD, Mason will oversee the brand image for all TOM FORD categories, ensuring the signature global luxury brand image and philosophy are cohesively expressed across all touchpoints. Mason will report to Guillaume Jesel, President and CEO, TOM FORD with matrix reporting to Peter Hawkings, Creative Director, TOM FORD.
“A brand steward, Rebecca brings a deep expertise of luxury brand storytelling. Her expertise will ensure that the brand image of TOM FORD continues to deliver visually arresting, bold concepts that elevate the iconic TOM FORD vision of modern luxury glamour,” said Jesel.
Cigognini joins TOM FORD with 20 years of global luxury marketing and communications experience. Previously, Cigognini served as CMO at Alexander McQueen and held leadership roles in marketing and communications at Bottega Veneta, Dolce & Gabbana, and Bulgari.
At TOM FORD, Cigognini will oversee brand equity, strategic communications, paid, owned and earned media, talent and brand voice, for all categories of TOM FORD. Cigognini will report to Guillaume Jesel with matrix reporting to Lelio Gavazza, CEO, TOM FORD FASHION.
“Paolo Cigognini is a world class, strategic communications leader with exceptional experience working with Creative Directors in fashion. He has deep expertise in driving luxury aspiration and elevating brand equity to deliver business results,” commented Lelio Gavazza.