Influencer and creative talent platform theright.fit has launched its app version.
Taryn Williams launched theright.fit as a marketplace to connect brands, creative talent and influencers, with the aim of utilising technology to drive greater connectivity and fair outcomes for models and influencers across media, marketing and advertising.
Gross marketplace volume is up 45% YoY after a record close to 2021 with a historical high in December in number of jobs posted, booked and talent approved to the marketplace.
Backed by leading Venture Capital firm Airtree, theright.fit has more than 17,000 talent on the marketplace and has delivered more than 10,000 campaigns for brands and agencies including Qantas, Canva, Koala, Adore Beauty, Airtasker, Olay, Yalumba Wines and Optus.
Comments on theright.fit marketplace launch
“The app is used by Olympians James Magnussen and Emily Seebohm, influencers like SketchShe & Ellie Gonsalves, Jo Casamento, Lisa Messenger and ‘Commando’ Steve.”
Taryn said “Times have changed, most creative talent is now mobile first, and many people now work remotely, I knew it was time to switch theright.fit to an app.”
“I considered launching an app but it was important to me to ensure I had the right team working on it. Apps used to be very complex and expensive to build but thanks to the advancements in technology we were able to create the app in just 4 months.”
“Talent and brands can connect in real time enabling faster responses and more applicants for jobs posted by brands thus streamlining the creative talent booking experience.”
Key features of theright.fit marketplace
- Unique matching algorithm so clients get the most suitable applicants for their roles
- Self tape or video casting – developed for COVID safe casting
- Push notifications – talent will get an immediate notification about a job, which they can then respond to in real time
- Improved user experience
- Brand will see an increase applicants for jobs