TheFork and SevenRooms sign a multi-year strategic partnership deal

TheFork, an online restaurant reservations platform from the Tripadvisor Media Group announced a partnership with SevenRooms, a guest experience and retention platform.

In a digital world on the path to recovery, TheFork and SevenRooms have joined forces to offer an exclusive and unique combination of services aimed at helping restaurants increase online reservations while seamlessly managing their front of house and guest experiences.

Details of TheFork and SevenRooms’ partnership

TheFork and SevenRooms partnership spans areas like Australia, the United Kingdom and European countries including Belgium, Italy, France, the Netherlands, Spain and Sweden.

As part of this landmark partnership, the companies will launch a two-way integration.

This will enable TheFork’s partner restaurants to gain access to SevenRooms’ data-driven venue management and marketing automation platform, offering expanded functionality.

The additional functionality provides restaurants with an experience on top of TheFork’s comprehensive online reservation and yield management technologies for restaurants.

SevenRooms customers will be able to tap into TheFork’s extensive consumer reservation network of millions of diners, helping restaurants to fill their seats and acquire new customers.

These advanced tools will help restaurant owners develop stronger guest relationships and deliver exceptional on-premise experiences that turn first time guests into repeat visitors.

After a challenging year of lockdown closures, this deal sets a new standard for collaboration between best-in-breed restaurant technology and online reservation platforms.

TheFork and SevenRooms partnership is seeking to help restaurant operators build stronger customer relationships and more profitable businesses for the long-term after the pandemic.

Comments on TheFork and SevenRooms’ partnership

“From the position of being Australia’s leading and favourite diner discovery and acquisition channel, we are proud to be involved in this partnership with SevenRooms.”

“We believe this collaboration will bring a unique value proposition to Australian restaurants by broadening our software offering,” said Gary Burrows, MD at TheFork Australia.

“The partnership allows us to cater to the needs of all hospitality venues.”

“From the most basic needs of a small restaurant, through to the complex requirements of chef-hatted restaurants, large pub and hotel groups, and enterprise clients including Solotel, Seagrass Boutique Hospitality Group, Milky Lane, Shangri-La Sydney and Bentley Group.”

“We’ve developed this partnership to have a real impact on technology and innovation, and we’ll be focused on evolving our products to suit industry needs.”

“As a provider of insights into consumer behaviour, we will benefit from a combined network and restaurant partner feedback which wasn’t possible with our previous partner.” 

“SevenRooms has always strived to become the most open and connected front-of-house technology available for hospitality operators in the Australian market.”

“Our partnership with TheFork, the largest global diners network in the world, will help us continue to do just that,” said Joel Montaniel, CEO & Founder of SevenRooms.

“Through this partnership we are helping restaurant operators meet consumers wherever they are, delivering on our promise to always put restaurants at the forefront by helping them connect directly with diners through the booking channels they care about most.”

“As SevenRooms’ global growth has increased exponentially, this deal is incredibly attractive to our restaurant customers looking to fill more seats through access to booking channels.”

“With large networks like TheFork and TripAdvisor, we are looking forward to our continued partnership as we continue to scale our business throughout key international markets.”

This deal follows a year of extensive industry support by both TheFork and SevenRooms, with the hospitality industry undergoing a digital transformation due to COVID-19.

Both companies are focused on solutions that support the digitalisation of restaurants, to navigate closures and uncertainty, to address the needs and demands of consumers.

TheFork has worked as a digital ally for restaurants, dedicating almost $30 million to help the sector adapt and recover across the 22 countries in which it is operational.

SevenRooms debuted products for restaurants to reopen safely and drive new revenue streams, all while subsidising over $10 million in licensing fees to reduce financial hardship.

By combining, TheFork and SevenRooms will equip restaurants with the tools they need to face new challenges, recover faster and grow their businesses in a new era for hospitality. 

This partnership will be implemented across key markets as the combined teams work to integrate the technologies to provide the best offering for restaurants and customers.