The Thoughtful Agency joins Rakuten Advertising’s agency partner program

Rakuten Advertising, the performance-driven ad solutions provider, announced that The Thoughtful Agency has been named as the first Platinum Agency Partner in APAC. The Thoughtful Agency, a full-service digital agency in Australia, has been recognised for delivering innovative solutions to clients through the Rakuten Affiliate Network. Rakuten Advertising’s Platinum Agency Partner program is an exclusive community of partnered agencies.

What is the Platinum Agency Partner program?

The partner program is designed for agencies that have a deep understanding of Rakuten Advertising’s products and services, and have demonstrated their ability to leverage these solutions to deliver exceptional results for their customers. Agencies that are accepted into the program receive a range of benefits, including dedicated support, exclusive access to training and resources, and invitations to industry events and networking opportunities.

To become a Platinum Agency Partner, interested agencies must meet specific criteria related to performance, experience and expertise. These criteria include meeting certain revenue and growth targets, demonstrating a strong track record of success with Rakuten Advertising’s solutions as well as maintaining a high level of expertise in affiliate marketing.

What does the partnership mean for stakeholders?

“We are delighted to welcome The Thoughtful Agency as our first Platinum Agency Partner in APAC. The team’s dedication to driving success for their clients aligns perfectly with our mission to empower the digital advertising industry to outthink and outperform through performance. We can’t wait to see what the team will achieve—this is just the beginning,” said Nicola Murray, Director of Advertiser & Agency Development at Rakuten Advertising.

Prav De Silva, Chief Growth Officer at The Thoughtful Agency

The Thoughtful Agency’s Chief Growth Officer, Prav De Silva, expressed his excitement about becoming a Platinum Agency Partner and the opportunities it brings for clients. “We are honoured to be recognised as Rakuten Advertising’s first Platinum Agency Partner in APAC.”

“This will allow us to drive innovation in the affiliate marketing space alongside Rakuten Advertising and leverage its innovative solutions to drive even greater value for our clients. Recently, the affiliate landscape has shifted a few gears. Our premium brands are always looking for strategic recommendations to enhance performance via the affiliate channel.”

This is a significant milestone for Rakuten Advertising and The Thoughtful Agency. Together, the teams will help both global and local brands connect with unique, highly engaged audiences and ultimately drive engagement, action, loyalty and value through performance.