Magic Valley transforms the future of meat in Australia with meat prototype

Paul Bevan, Founder and Chief Executive Officer at Magic Valley

In an Australian scientific first, Magic Valley have created a cultivated lamb meat prototype, completely free from animal byproducts. The scientific milestone comes at a time when more than a third of Australians are considering new ways to reduce their animal intake. The team of highly qualified scientists at Magic Valley are successfully working towards transforming the future of large-scale protein production and removing animals from the supply chain entirely.

How has the meat prototype been used?

Their prototype – initially created in the form of burgers and tacos – looks and cooks just like real lamb yet has the potential for an even healthier nutritional profile, showcasing what is possible for the future of cultivated meat products. To create the prototype, a small skin biopsy was taken from a lamb in a field in New South Wales. The cells from lamb were then grown in Magic Valley’s Melbourne lab where they are made into cultivated meat products.

The process used by Magic Valley takes the skin cells and turns them into stem cells called induced pluripotent stem (iPS) cells. The iPS cells can grow in an unlimited and scalable way and can also be made into muscle and fat – the main components of meat. This is the first time, anywhere in the world, this technology has been used to make a cultivated lamb product.

How is Magic Valley different from others in the industry?

Many other businesses in the cultivated meat industry rely on the use of foetal bovine serum, a byproduct of the slaughter process, to grow the cells, Magic Valley’s breakthrough technology means animals are not used anymore, other than the initial skin biopsy taken from a lamb.

In 18 years, it is predicted that cultivated meat will comprise more than a third of the $1.8 trillion global meat market, & while talks of alternative meats have been bubbling away under the surface for some time now, Magic Valley’s prototype breaks the mould of possibility.

The positive impacts cultivated meats can have not only have the potential to save over 70 billion animals per year, but also lays the groundwork for a more environmentally sustainable future by significantly reducing global greenhouse gas emissions by 92% by the year 2050.

What are the CEO’s thoughts on the innovation?

The innovator, founder and Chief Executive Officer Paul Bevan says, “By 2024, cultivated meat products will be indistinguishable from traditionally farmed meat, with the ability to enhance nutrients to positively impact the human population.” Paul Bevan added and said, “With the global population predicted to reach 10 billion by 2050, the traditional methods of animal agriculture are simply inadequate to meet the protein needs of earth’s future generations.”

“The move away from traditional meat consumption is motivated by many different reasons for Aussies, but the science has shown that if we are not feeding livestock & instead feeding ourselves, this is a way to nourish the human population beyond 2050,” Paul Bevan also added.

Magic Valley is now looking to scale up its abilities after the success of its prototype, with a $5m seed capital raise ahead. This funding will help realise Magic Valley’s plans to create beef and pork prototypes and work with like-minded companies on its production to get its range of products regulated by 2024. This means tacos, burgers, ragu and more on the way to Australian by 2024, with no animal interaction after the original skin scraping  from a lamb.