The Australian Marketing Institute (AMI) and the Digital Marketing Institute (DMI) have a new partnership to deliver leading training and skills development to students in the Australian region that will help to transform careers and future-proof marketing organizations.
DMI’s professional certification program, DMI PRO, is now endorsed by the AMI. With the largest network of marketers across Australia, the AMI has been supporting the career progression of members and advancing the marketing profession since 1933.
Benefits of the AMI partnering with the DMI
DMI is the only international provider endorsed by the AMI and DMI PRO is the only professional certification endorsed by AMI.
Endorsement means that the AMI recognizes the quality and value of DMI PRO to the marketing profession and the impact on a learner’s knowledge and skills to perform in their job role.
Marketers need to keep up with the changes in technology and consumer behaviors.
Students receive an exclusive DMI certification, endorsed by the AMI, the requisite organisation for professional marketers and the authoritative voice of marketing in Australia.
Learners enrolling for DMI PRO certification get student membership with the AMI for a year.
Comments on partnership between AMI and DMI
Andrew Thornton, AMI Executive Director stated, “We are extremely excited to be offering Digital Marketing PRO to our beloved and loyal AMI community.”
“This course allows marketers to upskill in digital marketing, covering digital marketing skill sets like Content Marketing, Social Media Marketing, Search Engine Optimisation (SEO), Paid Search (PPC) using Google Ads, Display and Video Advertising and more.”
As an industry-leading global certification body, the DMI offers the most widely taught set of certification standards in digital marketing for learners, educators and industry.
With more than 130,000 members globally, the institute has trained more professionals to a single education standard than any other in digital marketing education and training.
Ken Fitzpatrick, CEO of the Digital Marketing Institute said, “We are in a competitive digital economy, and the ability for current and future employees to demonstrate digital marketing expertise and advanced skills is more important than ever.”
“Our partnership with AMI will not only create opportunities for graduates to obtain industry-leading certifications and designations, but will also deliver a path to lifelong learning.”
“Together, with the AMI, we want to empower students to develop the critical digital marketing skills needed to keep up to date with the ever changing world of digital,” said Ken.