The Access Group set to accelerate growth in Australia and New Zealand

The Access Group, a leader in business management software for SMEs has appointed former Wolters Kluwer APAC Sales Director, Danya Reinsfield as Head of Sales and Accountants.

Danya will be responsible for The Access Group’s go-to-market activities, accountants practice management portfolio and will form part of the APAC senior leadership team.

The Access Group expands team to foster growth

Danya joins from Wolters Kluwer, where she was the APAC Sales Director, delivering software, research and learning solutions for the accounting, corporate and legal markets in the region.

Danya was responsible for executing multiple GTM strategies across, transactional, channel and subscription revenue streams for customers in highly competitive industries.

The Access Group also welcomed Lee-anne Knight, Head of Customer Success APAC from Salesforce, where she developed and oversaw the regional growth strategy for APAC.

Evan Puzey has been appointed Head of Sales, Financial Management APAC.

Having joined The Access Group in the UK in 2017, Evan relocated back to Australia to support the growth of Access in region. Evan bring more than 25 years of experience in business development and growth within the supply chain and logistics sectors.

These key appointments follow a number of recent acquisitions for The Access Group in the ANZ market, including the Australia and Asia payroll, accountants and accounting businesses of the Sage Group in May and payroll provider, Definitiv, in August this year.

Comments from The Access Group’s executives

On her appointment, Danya said, “The Access Group’s ethos of giving customers the freedom to do more perfectly aligns with my own passion to help customers improve efficiencies and give time back to their employees by supercharging an autonomous workforce.”

“I look forward to role where I can help professionals and firms to achieve the best practices and grow the Access brand as a leading software services partner for Australian businesses.”

The Access Group Asia Pacific President, Kerry Agiasotis commented on their growth.

“We’ve experienced monumental milestones for The Access Group this year, so I am thrilled to expand the talent we have across our existing team for continued growth and expansion.”

“They bring a dynamic combination of breadth of experience and deep knowledge across key sectors and channel markets in the APAC region. The Access Group global employee base has grown to over 3,850 with continued investment in hiring people expected in FY22.”

“Access focuses on embedding its values through ‘The Access Way‘ a platform of behaviours that supports personal and company growth by uniquely developing and engaging its clients.”