THAIFEX-HOREC Asia will debut in 2024 to boost the hospitality industry

Khun Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP)
Khun Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP)

The Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse have recently announced the launch of THAIFEX – HOREC Asia. This trade show is scheduled to take place from 6th to 8th March 2024 at IMPACT, Muang Thong Thani, Bangkok, Thailand, the highly specialized HoReCa (hotel, restaurant, and catering) show will bring together the largest gathering of industry professionals in Thailand and Southeast Asia.

What is the industry offering of THAIFEX–HOREC Asia?

Given the growth trajectory and our great achievement of THAIFEX – Anuga Asia trade show, all the three organisers and stakeholders are confident that THAIFEX – HOREC Asia will be beneficial to meet the needs of the region’s fast-growing tourism and hospitality industry.

The event will be an important platform to strengthen the HoReCa industry’s growth in the region, as it gathers all of the industry’s key players. Furthermore, the event stages latest products and innovations that cater to current trends and global needs. It introduces these products to potential buyers worldwide, linking markets for local and international companies.

The event also meets the needs of industry vendors and buyers by providing enhanced opportunities for networking, increasing brand recognition, and boosting business growth in the HoReCa industry. The THAIFEX – HOREC Asia debut event seeks to attract over 300 leading brands and 20,000 trade visitors from Southeast Asia and key cities across the Asia Pacific.

Thailand is well known to be a famous tourist destination with a quality reputation for great hospitality and a very strong capability to serve the needs of the industry. This year, Thailand is expected to receive more than 20 million foreign visitors. Backlog demand is leading to an unprecedented need for new investments and opportunities in the entire HoReCa industry.

What will the THAIFEX–HOREC Asia event entail?

The THAIFEX – HOREC Asia event will showcase a wide and comprehensive range of innovative solutions in nine major industry segments which include the following: Bakery & Ice-cream, Café and Bar, Cleaning and Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness.

Additionally, there will be several supporting programmes, including a Hosted Buyer Programme, which is slated to host more than 500 top buyers from Asia, giving participants an effective and efficient opportunity to network and establish potential business partnerships.

Industry players can get a glimpse into the future of HoReCa at the THAIFEX – HOREC Xperiential Zone, and gain access to valuable industry insights, novel perspectives, and best practices by attending forums, live workshops, culinary demonstrations at the inaugural show.

What are the executive remarks about THAIFEX–HOREC?

Khun Phusit Ratanakul Sereroengrit, the Director-General of Department of International Trade Promotion (DITP), noted that after three evidently challenging years of Covid 19 restrictions, the HoReCa industry is now seeing a surge in consumer demand as people all over Australia are eager to return to travelling, dining out, and other forms of recreation and entertainment.

Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, added that with nearly two decades of expertise in the food and beverage industry and the success of THAIFEX – Anuga Asia filling up all 11 trade halls at IMPACT, it is a strategic move to expand the portfolio and also launch an extension specially tailored to the hotel, restaurant, and catering sectors.

Khun Sanan Angubolkul, Chairman of The Thai Chamber of Commerce (TCC), underlined Thailand’s position as a major gateway to the Southeast Asian market, which is growing gradually as well as significantly. He pointed out that the all-new edition of the HoReCa trade show presents a prime opportunity for industry sector players to diversify, explore new growth prospects, witness innovations, optimise operations, and ultimately benefit stakeholders.


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