Texas Chicken agrees expansion deal with Good Taste to aid global growth

George Constantinou, Founder of Good Taste

Texas Chicken™, a quick service restaurant chains, announced an expansion deal with New Zealand franchisee George Constantinou through his company Good Taste Co Pty Limited, who will add 20 units to his current five restaurants as part of a new agreement with the brand. Those 20 restaurants, in the brand’s updated Blaze design, will begin to open in 2023.

What does the partnership mean for both parties?

Impressed by the brand’s solid presence in the APAC region, George became a franchisee in 2015 and has been a dedicated leader ever since, bringing the bold, spicy flavors of Texas Chicken™ to New Zealand backed with support and encouragement from the brand.

Aside from being part of the brand’s extensive global growth plans, the additional Texas Chicken™ restaurants are part of the re-branding campaign known as the Blaze initiative, which features a modernized dining experience and elevated food and service quality.

Constantinou and his management team are currently exploring various locations throughout the country to find the ideal location to setup his restaurants expected to open next year.

This expansion announcement comes after the recent announcement of the agreement reached for the Texas Chicken franchisee in Malaysia to add 125 additional restaurants, furthering its reach and responding to its increasing popularity in the Asia Pacific region.

What were the executives’ thoughts on the partnership?

“Texas Chicken™ – through its global reach and its understanding of local flavors and customs – is a true leader and collaborator in the growing fried chicken segment. The brand has helped my franchise company tackle challenges and identify opportunities for innovation and growth, offering significant support in all areas of the business,” said Constantinou

Russ Sumrall, Senior. Vice President, International Strategic Development, coordinated the expansion agreement with Constantinou. Sumrall added, “We are very grateful to George and his team for their leadership in the region and their trust in Texas Chicken™.”

“Of course, we are always proud to bring our brand to new countries, but I love it even more when our existing franchisees request to build more Texas Chicken™ restaurants! There’s no doubt more and more Kiwi’s will get to know the flavorful legendary taste of Texas soon!”