Australian venture capital (VC) firm Tempus Partners announced its rebrand to Folklore Ventures as it looks to back founders over the full journey of their companies and double down on startup operating experience across their team.
What is behind this rebranding effort
The firm’s new name, Folklore Ventures, represents a belief in the vision of founders, its strength as investment managers and its mission to become a long-range ambition machine for the great success stories of our time.
Folklore Ventures has a portfolio of 16 investments including HealthMatch, Auror, Swoop Aero and Wonde. It leads investment rounds, invests at stages like pre-product or pre-revenue, and is committed to venture capital investing that prioritises founders’ visions.
The firm has also bolstered its leadership team with the promotion of Hannah Field from Principal to Partner alongside Alister Coleman and Andrew Larsen. The promotion steps up Folklore’s commitment to diversity and inclusion.
Having been with the firm for three years, Field has a rich background working across business development as well as growth and general operations at several unicorn technology companies, including Canva, Dropbox and Pandora Music.
Field becomes one of the few women in an Investment Partner position in Australia.
Commenting on her promotion, Field said, “I’m excited to step into my new role as Partner, honing the relationships, experience and exposure I’ve had as Principal to be the type of investor many founders wish they had, with an extensive background in operations who truly understands the journey they’re on.”
Folklore’s Founder and Partner Alister Coleman added, “We’re thrilled to share that Hannah has been named Partner and know that she’ll continue to be a tremendous asset to Folklore’s founders and our team as we grow.
“We have consistently aimed to set ourselves apart through a focus on building a team with extensive startup founding an operating experience and Hannah has this in abundance.”
In addition to Hannah’s promotion, Folklore has also expanded its team with four new hires to help execute its vision in line with its values.
The new appointments include Victoria Macarthur- Stanham as Investor Relations Manager; Jessica Zhang as Growth Operations Manager; Annabelle Scott as Investment Operations Manager; and Phoebe Wilson as Platform Experience Manager.
“Having capital available to founders earlier on in their journeys is central to boosting Australia’s startup ecosystem – and it’s always been part of our DNA”, said Coleman.
“With our evolution to Folklore Ventures, we’re more intuitively conveying our mission to bring a permanent investment mindset to founders from the very start of their success stories.”
