Telstra Purple launches its Microsoft Practice to ease digital transformation

Vanessa Sorenson, Chief Partner Officer at Microsoft

Telstra Purple launched a dedicated end-to-end Microsoft Practice, boosting support for Aussie businesses across their digital transformation journey by combining Microsoft’s cloud, edge and modern work solutions with Telstra’s network leadership and tech experts.

What does Microsoft Practice mean for the customers?

The new Telstra Purple Microsoft Practice brings together Microsoft product, sales and delivery specialists with an initial team of 20, supported by Telstra’s thousands of connectivity and technology experts. A key component of the recently signed five-year strategic agreement between Telstra and Microsoft, the Telstra Purple Microsoft Practice will help the organisations’ joint customers tackle the biggest challenges they face today.

Their clients will be able to address problems across enhancing security, migrating to the cloud, boosting connectivity, to delivering exceptional customer and workplace experiences.

Telstra Purple Growth & Transformation Executive Gretchen Cooke said that while bolstering Telstra’s already deep relationship with Microsoft, it is clients who will most benefit from the Practice, giving them access to a single team with experts to partner and transform with.

“As a market-leading Microsoft partner in Australia, our long-standing relationship already helps solve some of our customers’ biggest business challenges. Our new Microsoft Practice will bring scale to our ability to provide maximum value for our joint customers, no matter where they are in their digital journey or the size or style of their business,” Ms Cooke said.

“Our clients can see the potential of tech to transform their operations, workplaces and customer experiences. Bringing meaning to our network and tech are our incredible Telstra Purple experts, and with the launch of our dedicated team within our Microsoft Practice, I’m excited about the possibilities to help our clients digitise and maximise the potential of the cloud, edge and adaptive tech and networks – with security at the core of all solutions.”

What does this mean Telstra Purple and Microsoft?

Microsoft Chief Partner Officer Vanessa Sorenson said the new Practice will complement the already strong relationship between the two firms. “We already work closely with the Telstra Purple team to address the challenges of our clients and maximise the potential of Telstra’s network and connectivity leadership and Microsoft’s tech solutions,” she said.

“With a dedicated Microsoft Practice at Telstra Purple, we’ll be able to put even more focus on collaboration to develop new and innovative customer solutions, bringing experts and insights from Telstra, Microsoft and our customers together,” Sorenson further added.

“In addition, our Practice experts are accredited by Microsoft and have a proven track record of leading successful transformations with Microsoft solutions, from workplace migrations to designing cloud strategies with purpose,” Gretchen Cooke further added.

As part of the Telstra and Microsoft strategic partnership, the two organisations will continue to co-develop products that reimagine experiences, and merge network and cloud to create new solutions. In that regard, Telstra is currently developing a suite of new industry-based solutions using Microsoft technology like Azure, Microsoft 365 and Microsoft Teams, to help transform the way businesses approach hybrid working and cloud migration.

The Microsoft Practice is available for all existing Telstra Purple customers.