Telstra launches end-to-end solution to help transform Australian industries

David Burns, Group Executive at Telstra Enterprise
David Burns, Group Executive at Telstra Enterprise

Telstra has launched an end-to-end Industrial Automation capability to transform some of Aussies’ biggest industries to make them smarter, safer, cleaner, more productive and secure.

The comprehensive suite of services combines Telstra Purple’s recent industrial solutions acquisitions Aqura Technologies and Alliance Automation, joint venture with data science and Al leader Quantium, and Telstra’s high-quality networks, including 5G, Fibre and lnternet-of-Things (IoT), to help Australian businesses simplify the complexities of Industry 4.0.

What is the mission behind Industrial Automation?

Telstra Enterprise Group Executive David Burns said Australia’s heavy industries, including mining, construction, supply chain and manufacturing, face complex challenges. “Our ambition is to work hand-in-hand with businesses to help solve their biggest problems – complex issues like siloed IT and OT systems, heightened cyber security risks, environmental management, technical skills shortages, and managing legacy systems,” Mr Burns said.

“When people think of Telstra, they often think about networks. But we’re so much more. Over the past few years we’ve built a holistic ecosystem of specialised Industrial Automation capabilities such as industrial networks and loT through Aqura, automation engineering, IT/OT integration and OT cybersecurity through Alliance Automation, and data and Al through our Quantium joint venture – as well as tech and expertise from Telstra Purple and our partners.”

“This means we can now offer an end-to-end service to help businesses maximise the potential of Industry 4.0, and tackle the unique challenges and opportunities that each customer faces as they embrace it. We want to help make smart industry, simple.”

What is the market offering of Industrial Automation?

Telstra’s Industrial Automation capability offers holistic solutions, spanning private networks, loT, IT/OT convergence, cybersecurity, analytics and Al, cloud and edge, and professional and managed services. Mr Burns said the combination of Telstra’s expertise and tech had the potential to make a big difference for Australia’s heavy industries, particularly for the workers.

“One of the big opportunities we see is in increasing the safety of workers and automation in our heavy industries. For example, we’ve been working with Newcrest and Ericsson to trial underground private 4G and 5G networks at their Cadia gold mine – one of the largest gold operations in Australia – on the back of the fully operational above-ground 4G network.”

“This can enable high-bandwidth, low-latency communications vital for the next generation of mining automation, including new networks of sensors monitoring everything from air quality to structural movement, and ultimately protecting Newcrest’s biggest asset – its people.”

“With the combination of deep-domain expertise, an extensive ecosystem of specialised partners and the latest technology and quality networks, we are extremely excited to deepen our partnerships with our heavy industries across the country to unlock value, grow their business and create better outcomes for people and the environment,” Mr Burns said.

For more information on Telstra’s Industrial Automation capabilities, visit the website

What is the wider industry context of this product launch?

The fourth industrial revolution, also known as Industry 4.0, is rapidly transforming the manufacturing landscape globally. Australia is no exception, and the country is well-positioned to capitalize on the opportunities presented by this new era of manufacturing.

At the heart of Industry 4.0 is smart automation, which utilizes advanced robotics, artificial intelligence, and machine learning to automate and optimize production processes. This can lead to significant improvements in cost competitiveness, productivity, and quality.

In addition to smart automation, other key technologies associated with Industry 4.0 include:

  • The Internet of Things (IoT): This refers to the network of physical objects that are embedded with sensors and software, allowing them to collect and exchange data.
  • Big data: This refers to the vast amounts of data generated by IoT devices and other sources. This data can be used to gain insights into customer behavior, optimize production processes, and improve decision-making.
  • Cloud computing: This refers to the delivery of computing services, such as storage, processing, and software, over the internet. Cloud computing can help businesses to reduce costs, improve agility, and scale their operations more easily.

The adoption of Industry 4.0 technologies is still in its early stages in Australia, but the potential benefits are significant. By embracing these technologies, Australian businesses can become more competitive, productive, and innovative.

In addition to the economic benefits, Industry 4.0 can also have a positive impact on the environment. By automating production processes, businesses can reduce their energy consumption and waste. They can also use data analytics to identify opportunities to improve efficiency and reduce emissions.

The adoption of Industry 4.0 technologies is not without challenges. One challenge is the need for skilled workers. The new technologies require a different skill set than traditional manufacturing jobs. Businesses will need to invest in training and upskilling their workforce to ensure that they have the skills they need to operate in a smart factory environment.

Another challenge is the need for investment. The adoption of Industry 4.0 technologies can be expensive. Businesses will need to invest in new equipment, software, and training. However, the long-term benefits of these investments can be significant.

The Australian government is aware of the importance of Industry 4.0 and is taking steps to support its adoption. The government has launched a number of initiatives, such as the Industry 4.0 Manufacturing Transformation Program, to help businesses adopt these technologies.

Industry 4.0 is a major opportunity for Australia. By embracing these technologies, Australian businesses can become more competitive, productive, and innovative. The government is playing a key role in supporting the adoption of these technologies, and businesses should take advantage of the opportunities that Industry 4.0 can offer.


In addition to the economic and environmental benefits, Industry 4.0 is also shaping international relations. The new technologies are creating new opportunities for collaboration and cooperation between countries. For example, Australia is working with other countries to develop common standards for the use of IoT devices. This will help to ensure that these devices can be used safely and securely across borders.

The new technologies are also creating new challenges for international relations. For example, the development of autonomous weapons raises concerns about the potential for war to become more deadly and indiscriminate. Australia is working with other countries to develop international norms and standards for the development and use of autonomous weapons.

The adoption of Industry 4.0 is a major global trend that is having a significant impact on the economy, the environment, and international relations. Australia is well-positioned to capitalize on the opportunities presented by this new era of manufacturing. The government is playing a key role in supporting the adoption of these technologies, and businesses should take advantage of the opportunities that Industry 4.0 can offer.

Gerald Ainomugisha is a business news reporter and freelance B2B marketer with over 10 years of experience in writing high-converting copy and content for businesses of all kinds, especially SaaS providers in the niches of HR, IT, fintech, eCommerce and web3. Since joining Upwork in 2012 (back when it was still eLance), Gerald A. has delivered great results for hundreds of clients, maintaining a 98% Job Success rate as well as 5+ years of Top Rated Plus rating (and Premium Writers Talent Cloud membership). Book a meeting with Gerald A. today to get the powerful SEO content you need! 

Gerald Ainomugisha, B2B marketing expert