TBWA Melbourne, with their spot The Ocean Is Filthy creatives were the deserved winners of the 2021 SKIPPYS competition beating off another three agencies in the process.
The competition saw four of Australia’s top agencies vigorously fight it out for the top prize.
The assignment at hand was demanding the competing agencies to make the most memorable and compelling YouTube ad for the Australian environmental start-up Zero Co.
TBWA Melbourne edged out CHE Proximity, Tinkerbell and DDB Sydney to take the top prize.
Five years later, The Skippys competition allows creative and innovative agencies to experiment with new ways of keeping eyeballs on ads and effective marketing.
TBWA Melbourne edged its Skippys competition
This year’s assignment was demanding the participating agencies to create a captivating Video Action ad of up to 1 minute in length to help boost the start-up, Zero Co.
The winner was crowned based on YouTube’s metric of ad recall and clicks to Zero Co’s website. TBWA’s ad delivered an incredible 90% lift in ad recall, past the benchmark of 15%.
Jonathan Hiley, a creative partner at Google Creative had the following insights.
“Huge kudos to TBWA Melbourne on their win, an epic thanks to our partners for competing, and even bigger thank you to Zero Co for allowing us the freedom to experiment.”
“It shows that there are many ways for people to take action.”
Mike Smith, the Founder of Zero Co had the following insights about the experience.
“It was an extremely exciting experience while working with both Google and four of the best agencies in Australia so as to develop four new creative concepts for YouTube.”
“We are enthusiastic about the rigorous output of each agency in their attempts to indulge new audiences for Zero Co while educating clients about the zero-waste brand.”
“Considering the achievements attained, it was a largely successful program that enabled us to learn about a new channel that can help us continue to scale our start-up rapidly.”