Melbourne woman, Talia Datt, has been named in Forbes’ 30 Under 30 Asia 2022 list, recognised for the way in which she has transformed the digital footprint of various brands.
Named as part of a group of trailblazers across APAC who are at the forefront of driving innovation, 26-year-old Talia is redefining how businesses utilise social media, particularly as TikTok becomes one of the most powerful social apps for brands and marketers.
What were Talia’s thoughts on the recognition?
“I’m so thrilled to have been included in the Forbes 30 Under 30 Asia list with some of the most inspiring change-makers on the planet. I was twenty-two when I founded my first business, and I never imagined where that business would end up today,” Talia says.
“To be able to work with over 200 leading brands, including Fortune 500 companies, in order to drive their digital presence, and become one of the most successful digital agencies in the country, is a dream come true.” In 2018, Talia left her corporate job to pursue a more creative path. With an inkling for social media, she founded her first business, a full-service social media and e-commerce marketing agency, The Social CliQ, out of her home office.
What is Talia’s influence in the industry to date?
She started by knocking on doors, offering to run their social media accounts for free, and within six months, had signed Australia’s top art supplier, Riot Art & Craft, as a client. Talia has turned The Social CliQ into a multimillion-dollar agency that has worked with major brands like Sundae Body, Dita Von Teese, Sistema, Fujifilm, The Knicker and Made by Fressko.
Significantly expanding the online reach for brands, The Social CliQ’s clients, guided by Talia’s expertise, achieved $1.5m in last year’s Black Friday/Cyber Monday weekend sales alone.
Amidst the Covid pandemic, Talia recognised that consumers were flocking to TikTok, so she launched her second venture, The Content CliQ, revolutionising the way brands access TikTok content via a network of 1,000+ Creators. Her impact on the industry was evident when a TikTok explaining how to make a TikTok trend went viral, with 2.5M views worldwide to date.
In addition, Talia is an investor in Tapt, a digital business that specialises in contactless digital business cards, Matcha Maiden and Alivio Wellness. With annual projected growth for 2021/22 of 160% (following growth of 112% for last financial year), Talia currently employs 15 staff members across The Social and Content CliQ, and has ambitious plans for the future.
What are Talia’s plans to further improve the industry?
“My goal is to expand our offices interstate and overseas to become the marketing agency for lifestyle, fashion, ecommerce and FMCG. My plans are to move into trend forecasting, as well as NFT and Metaverse marketing, so I’m excited to see what the future brings.”
Talia has been included in the 30 Under 30 Asia list, under the category of Media, Marketing and Advertising, which recognises trailblazers who are driving innovation in the ever-shifting world of content. Over 4,000 nominees applied to be on this year’s list (a record number for the Asia list), and the final 300 were vetted by a group of respected judges, including some of the most active venture capitalists and successful business leaders in the region.
Other honourees to have been included in the list include Delia Deng, head of Creator Growth and Partnerships at TikTok, Aussie swimmer Kyle Chalmers, and Stanford computer science dropouts Aadit Palicha and Kaivalya Vohra, whose business Zepto is valued at $900m.
