Sydney FC extends partnership with GoTo as they move into new stadium

Adam Santo, Chief Executive Officer at Sydney FC

GoTo, the all-in-one business communications and IT support platform, recently announced Sydney FC has extended its official partnership with the business, as GoTo has increased its commitment to the Sky Blues. GoTo has partnered with Sydney FC’s  team since last season.

Sydney FC needed to improve its customer support solutions to overcome the many challenges brought on by the pandemic. As Sydney FC outgrew its legacy communications solution, the organisation implemented GoTo, improving both customer experience and customer engagement through its GoTo Connect and GoTo Contact Centre solutions.

What does GoTo bring to Sydney FC’s portfolio?

GoTo provided a reliable and flexible business communications platform as Sydney FC transitioned out of its old stadium, ensuring the Club can effectively manage its call centre to support its  membership base and club partners regardless of their location of operation. GoTo’s solution was easily deployed, showing Sydney FC a quick return on their investment.

By unifying multiple channels of communications such as phone, web chat, and social into one GoTo application, Sydney FC was able to optimise customer engagement digitally, with deeper analytics and real-time insights that helped them improve customer service. 

What are the Executives’ thoughts on the partnership?

Sydney FC Chief Executive Officer Adam Santo is excited to continue the partnership which will aid the Sky Blues in its major projects. “GoTo is an incredible partner and its portfolio of IT tools has provided us with the perfect platform for growth over the past six months,” he said.

“We have huge months ahead with our move to the Allianz Stadium and to our fantastic Sky Park Elite Training Facility so this GoTo partnership extension is more important than ever. I’m looking forward to moving ahead together as we have in the past six months.” he added.

GoTo Vice President and General Manager of APAC, Lindsay Brown, said he’s delighted to extend GoTo’s commitment to Sydney FC, particularly with Liberty A-League Women’s team.

“Our partnership has been beneficial to both parties, and was easy to extend. Our work in revitalising Sydney FC’s customer support has been well received by Sydney FC staff and members, and we look forward to our tech supporting the Sky Blues’ move to its new stadium.”

“As we evolve to support businesses, we will further enhance Sydney FC’s productivity, streamlining its processes, and keeping the club connected to its members. I’m sure it will be an equally successful season ahead for both squads, and we’re excited to grow together.”

GoTo offers tools like GoTo Connect and GoTo Resolve as the only all-in-one solution for connections, business communication and IT support for small and medium-sized businesses.