CFAO Motors, the sole distributor of Suzuki cars in Nigeria, has partnered with ETAP, an InsurTech firm that creates solutions to improve the automotive experience across Africa, to enable seamless access to insurance with every new car purchased from Suzuki in Nigeria.
Suzuki is among the top automobile companies by sales volume and one of the fastest-growing in Africa. Since its re-introduction to Nigeria in 2019, the brand has been committed to introducing cutting-edge tech and world class innovation to the automotive value chain.
What are the terms of the partnership?
As part of the partnership, drivers will now be able to buy insurance in 90 seconds, complete claims in 3 minutes or less and get rewarded for good driving and avoiding accidents, powered by ETAP’s game-changing app. Suzuki by CFAO has embedded insurance into the buying process of each car, removing the need for any additional effort to get insured.
This deal with ETAP is part of a broader initiative by Suzuki by CFAO to embed more tech solutions into the driving experience, from sales to after-sales, and improve the automotive value proposition for its drivers. Leveraging ETAP’s “Shared Value Insurance” model, drivers will be able to earn Safe Driving Points that can be exchanged for shopping vouchers for the most in-demand retail outlets, fuel, cinema and concert tickets, and other top experiences.
There is also a leaderboard where drivers are gamified to maintain positive driving behaviour. Drivers can see how well they are doing, based on their Safe Driving Points, and get bragging rights for topping the leaderboard of the safest drivers for the week, month or all time.
As part of ETAP’s wider offering, drivers will have flexible coverage options, including daily, weekly, monthly, quarterly and annual plans. ETAP will also onboard Suzuki repair workshops to the ETAP’s list of partner repair centres for claims repairs and other after sales services.
What were the executives’ thoughts on the partnership?
Ibraheem Babalola, CEO and Founder of ETAP, said ”This partnership speaks to the shared commitment between ETAP and Suzuki to unlocking better experiences for African drivers.”
“We believe that owning and maintaining a car should be an enjoyable and rewarding experience, and we will continue to explore partnership opportunities and develop solutions to make this a reality for more drivers across the continent,” Babalola further commented.
Mrs. Aissatou Diouf, General Manager of Suzuki by CFAO Nigeria, said “we are excited to partner with ETAP to drive the adoption of much-needed insurance for Nigerian drivers.”
“As we expand our footprint across Africa, we want to make sure that drivers do not only enjoy driving our cars but also enjoy everything that surrounds that experience. Beyond insurance, we look forward to playing an active role in improving the automotive experience.”