STRONG Pilates inks deal with Yoga Movement to expand to Singapore

From Left to Right: Mark Armstrong, Peter Thew, Michael Ramsey and Alicia Pan
From Left to Right: Mark Armstrong, Peter Thew, Michael Ramsey and Alicia Pan

Australian fitness franchise, STRONG Pilates has announced it will exclusively partner with Yoga Movement, one of the largest boutique fitness operators in Southeast Asia, to bring its rapidly growing fitness movement to the Singapore market. Over a 3-4 year period, the partnership with Yoga Movement will see 11 new STRONG Pilates studios open in Singapore.

What does this mean for STRONG Pilates?

Following its expansion across Australia and UK, STRONG has opened 10 studios in 2023 alone, with Singapore bringing the global count to 43. Part resistance pilates, part cardio, STRONG Pilates is a full body workout in a high-intensity 45-minute class via the purpose built Rowformer and Bikeformer. It offers classes alternating between upper body, lower body, core, obliques or a combination and offers a high-intensity, low impact, full body workout. 

Its success in the Australian market coincides with statistics in 2022 which showed that more than 1 million Australians participated in pilates, with the largest health club aggregator, ClassPass© reporting a 250% growth in Pilates class reservations compared to the previous 12 months, naming pilates the fastest growing genre across Australia and New Zealand.

Founders of STRONG Pilates, Michael Ramsey and Mark Armstrong said: “We are looking forward to bringing the STRONG format to new audiences across Asia, following its popularity in Australia and UK. We share core values with Yoga Movement and believe this will be very complementary to its existing member base, and based on demand, the wider community.”

This is reflected in the Singapore market with Pilates included in the top 5 genres in Singapore along with Cycling, Yoga, Strength Training & Boxing. According to ClassPass, Pilates doubled YoY in terms of reservations with the highest sell-out rates over the last 12 months, while Strength Training grew by 74%, making the STRONG Pilates model an ideal fit for the market.

What does the partnership mean for Yoga Movement?

Founded in 2012, Yoga Movement has since garnered over 85,000+ members. Its concept around fitness-lifestyle delivers a unique experience across nine locations by fusing together multi-levelled workouts with curated spaces that bring to life the brands’ vibrant personality.

Founders of Yoga Movement, Peter Thew and Alicia Pan said: “We’re thrilled to enhance our offering to include STRONG Pilates. Last year, we saw 365,000 attendances to classes and we’re projected to see over half a million visits this coming year. We’re excited to be adding a new fitness routine with STRONG Pilates which is unlike any of our current workouts.”

To learn more about STRONG Pilates, visit STRONG Pilates Singapore or Australia.