Content management system firm Storyblok expands into Australia

Dominik Angerer, Co-Founder and Chief Executive Officer at Storyblok

Storyblok, the content management system (CMS) that empowers developers and content teams to create better content experiences across all digital channels, announced its expansion into Australia. Top Brands in Australia such as Pizza Hut Australia, Sydney FC, Liberty Finance Australia, Vicinity Centres, Treasury Wine Estates, Crimson Education and Octopus Deploy already use Storyblok as the content engine for their digital experiences.  

In recognition of the massive growth potential throughout APAC, Storyblok hired Marcus Paterson as its APAC Sales Manager. Marcus has held leadership roles at National Australia Bank, Fuji Xerox, and Leidos Australia. He’s now based in Thailand to support customers across the region and is actively growing a sales team and related support roles. 

What is the CMS landscape in Australia?

To understand more about content management in APAC, Storyblok surveyed 200 professionals who use a CMS in Australia. The survey revealed the following key insights: 

  • Only 21.5% of Australian companies are very satisfied with their CMSs
  • 44% are exploring moving to a headless CMS
  • The CMS features that are most important: #1 Security, #2 Website speed, #3 Easy to use for content creators
  • 50% are worried about the security of their CMS
  • 63.5% use 2 or more CMSs
  • 58.5% deliver content in more than one language
  • 10% are using their CMS to deliver content in virtual reality, and 5% in augmented reality 

What are the executives’ thoughts on the expansion?

“Based on our success so far in APAC, we knew now was the right time to invest heavily in Australia. The data shows us that local companies are ready to move to headless CMS solutions to improve their digital storytelling,” said Sascha Ploebst, VP of Sales at Storyblok.

“After working throughout APAC for over 20 years, I’ve come to understand the unique challenges that companies face in this part of the world. Agile and secure content management continues to be something that all sorts of businesses struggle with. With Storyblok, your marketing and content teams have a future-proof CMS that enhances content experiences at any scale,” said Marcus Paterson, APAC Sales Manager at Storyblok.

“Our expansion into APAC is an important milestone in the global growth of Storyblok. Audiences all over the world demand better content experiences that traditional CMS platforms were never built for,” said Dominik Angerer, Co-Founder and CEO of Storyblok.

“Storyblok already offers a cloud-native CMS to manage all content in one place with data centers in the US, Europe, and a dedicated instance in China. I’m also proud to announce that we are planning to offer a locally hosted option in Australia soon for firms that need this.”