Jung’s Instagram account grew from 410k on September 17th to 13m followers on October 4th.
HypeAuditor examines The Netflix Effect
The Netflix effect strikes again with the global success of Squid Game which is the first Korean drama to top Netflix’s top 10 weekly most watched TV show charts globally and in the UK.
Other Squid Game actors have also seen their following skyrocket since the series’ release.
Following the release of Squid Game, the fastest growing accounts are listed below.
|1||HoYeon Jung||+ 12.5m followers|
|2||Cristiano Ronaldo||+ 7.7m followers|
|3||Leo Messi||+ 5.5m followers|
|4||Wi Ha Jun||+ 5.2m followers|
|5||Lee Yoo-mi||+ 4.4m followers|
HypeAuditor, in their examination of The Netflix Effect discovered that HoYeon Jung’s Instagram posts were receiving 1.4 million likes and 4.2 thousand comments on average.
Impressively, almost 21% of Jung’s followers either like or comment on her content. This engagement is exceptionally high, with similar accounts receiving 1.26% engagement.
HypeAuditor’s comments on The Netflix Effect
Alexander Frolov, the CEO and co-founder of HypeAuditor shed more light on this growth.
“Social media, specifically Instagram is Netflix’s major promotion channel for TV shows.”
“HypeAuditor found out that by the end of 2020 calendar year, many actors from other blockbuster Netflix Shows were among the top 100 growing accounts of the year.”
“For any Instagram accounts experiencing a sudden surge in followers, it’s crucial for brands to analyse the quality of the audience before seeking any partnership with the influencers.”
“By only seeking collaborations with social media influencers that offer an authentic following, brands can ensure that the success of their influencer marketing strategy is guaranteed.”