Sportradar reaffirms leadership in the cricket market with latest partnerships

Jarod Pickering, Head of Cricket, Sports Solutions at Sportradar

Sportradar announced the renewal of partnerships with the top tier club cricket competitions in Tasmania, Queensland and Western Australia. Currently, Sportradar is partnered with every single state and territory cricket governing body in Australia. The extension of the Cricket Tasmania Premier League, KFC Queensland Premier Cricket and Western Australia Premier Cricket deals will see Sportradar remain the official streaming partner until mid-2025.

What does the alliance mean for game of Cricket?

The alliance provides cricket associations with digital solutions, including custom-themed match centres with live streams, highlights, live scores, fixtures, and statistics on one site. The Aussie 2021-22 premier cricket season saw over 3,000 cricket streams and 1.36 million balls captured, with 145,000 automated highlights generated from over 3,000 matches.

The dedicated sites hosted 230,000 users and registered four million views across the match centre, highlighting Sportradar’s contribution to boosting visibility of Australian cricket.

The renewals comes after a collaboration with NT Cricket and its Cricket 365 initiative earlier this year by providing streaming solutions to support the program and bolster the Australian cricket community by keeping selectors’ eyes on emerging talent all year round. 

What were the executives’ thoughts on the partnership?

Jarod Pickering, Head of Cricket, Sports Solutions, Sportradar, said: “Premier Cricket competitions are a vital pillar connecting community cricket with elite cricket pathways.”

“These partnerships have allowed us to build relationships and digital experiences to make visible emerging talent, boost engagement and create new sponsorship opportunities. We are committed to adding value to our partners and seeing grassroots cricket thrive in Australia.”

Nick Stuart, Head of Premier Cricket, Integrity & Projects, Queensland Cricket, said: “We are excited to continue our partnership with Sportradar and value their contribution to the local cricket community. Through our partnership, we have been able to utilise Sportradar’s advanced innovative tech to create an engaging viewing experience for local cricket fans.”