Specsavers appoints Yelda Rahimi to lead CRM, promotes Ferreri and Anri

L-R: Samantha Ferreri, Yelda Rahimi and Anri McHugh
Left to Right: Samantha Ferreri, Yelda Rahimi and Anri McHugh

Specsavers ANZ announced a new round of promotions. Yelda Rahimi joins the Specsavers team as Head of CRM, while Samantha Ferreri and Anri McHugh have been internally promoted to Head of Trade Planning and Head of Brand Marketing Planning & PR respectively.

What do the appointments mean for Specsavers?

In recognition of existing talent in the Specsavers marketing team, Samantha Ferreri and Anri McHugh have been promoted as Senior Heads. Specsavers is pleased to be able to offer internal promotions to senior management roles in Digital Performance, Customer Engagement, customer relationship management, PR & Events, and Customer Insights.

Yelda Rahimi

Joining the team is seasoned customer relationship manager, Yelda Rahimi as Head of CRM in ANZ. Yelda has a strong background in CRM, having worked at various retailers like Coles, Officeworks and most recently, Kathmandu. Her expertise and insights are expected to greatly benefit in driving the customer strategy. Yelda’s role was effective as of 3rd April.

Samantha Ferreri

As Head of Trade Marketing Planning, Samantha will be responsible for leading the trade planning function in national and local area marketing, including digital performance, across ANZ. She brings with her a wealth of marketing experience, having had roles at Target Australia, Signcraft, RMIT University, and Wesfarmers Kleenheat prior to joining Specsavers.

specsavers shop

Samantha has been with Specsavers for two years, and her expertise has already made a huge impact. Samantha completed a Master of Marketing with Distinction at RMIT University. The Local Area Marketing and Digital Performance teams will now report to Samantha.

Anri McHugh

Anri McHugh, who previously worked as a Senior Marketing Manager of Brand Planning, will take on the role of Head of Brand Marketing Planning & PR. In the position, he will lead the brand marketing planning and PR across ANZ to enhance the reputation of the firm’s brand.

Anri’s experience in PR and media planning will be invaluable in creating alignment and driving synergies in this role. Anri has been with Specsavers since 2017, when he joined as National PR Campaigns Manager ANZ. Prior to Specsavers, he worked at local and international communications agencies, including Thrive PR and Communications and The Hive Agency.

Anri is thrilled to combine his current brand planning role with PR to manage marketing planning and media relations. The PR & Social media team will report to Anri. Both Samantha and Anri’s elevated and expanded roles were effective as of 1st March.