impact.com, the partnership management platform announced Aussies’ largest independent digital marketing agency Sparro, has deployed impact.com to enable its extensive client list to better understand the incremental value of partnership marketing across all of its digital marketing channels. According to Cameron Bryant, Partner at Sparro, the agency is seeing an upswing in demand from brands who are seeking new ways to drive incremental revenue.
What is Sparro’s market reach?
Sparro is one of a growing number of Aussie agencies, brands and publishers including Myer, Westpac, Virgin Australia, Canva and Are Media who value the partnership economy.
Sparro’s team are performance marketing experts and work with some of Australia’s leading businesses including Webjet, Temple & Webster, Catch and Estee Lauder Companies to deliver cross-channel digital marketing strategies which engage and convert.
Last year Sparro raised $180m in ad spend and delivered over $1bn in paid ecommerce revenue. With impact.com, it will to deliver additional revenue through helping its clients better understand the incremental value of partnership marketing across the full channel mix.
What were the executives’ thoughts on the partnership?
“Our purpose is to inspire the world with the power of partnerships and we love helping brands, agencies and publishers of stages of maturity create a lucrative new client acquisition channel through partnerships,” said Adam Furness, APAC Managing Director at impact.com.
“We’re excited to partner with Sparro to help drive value for their clients as they look for ways to future-proof growth through partnerships in the rapidly evolving, complex market.”
Commenting on the partnership, Bryant said, “Our customers are looking for value and renewed growth. Cookie erosion means that brands need to stand for something, resonate and actually grow an owned audience. Partnerships are a high value, lasting way to do this and creates competitive advantage for us. We believe impact.com is the industry leading platform and therefore the right partner to manage our increasing partnership activity.”
Bryant said, “The digital marketing landscape has never been broader and more complex; even if the channels themselves are becoming simpler and more automated. We’re seeing clients want more from fewer agency partners, so we’re continuing to scale our offering.”
“Working with impact.com will allow us to understand the value of reviewing the incrementality of publisher relationships across all channels – as well as making the day-to-day management of our clients’ partnerships much easier,” Bryant further commented.