SParms has just announced an innovative partnership with the Australian Melanoma Research Foundation that will see SParms support the organization through financial assistance as well as promotion of the importance of wearing sun-safe clothing while outdoors.
Mimi Lee, the Founder and Chief Executive Officer of SParms expressed excitement.
“We’re excited and proud to be partnering with the Australian Melanoma Research Foundation.”
“They’re a great organization and play a key role in helping to better understand the disease, implement early detection programs and raise awareness in the community.”
“We believe strongly in it as it aligns with our major aim to keep people safe in the sun.”
“We are therefore deeply committed to protecting people while enjoying their outdoor experiences with high-quality cutting edge clothing technology that is designed for easy and comfortable wearing whether you are on a golf course or on the beach.”
“We are furthermore looking forward to growing our relationship and helping to facilitate and support the vital work being undertaken by the foundation. Our partnership will blend critical research and early detection with preventative and practical solutions.”
SParms impeccable global reach
Established on the Gold Coast in 2010, SParms has grown quickly to become the world’s most iconic sun sleeve on the market and most trusted name in sun-safe clothing.
Since its launch, the brand has continued to release new ranges of sun-safe clothing including t-shirts, short-sleeved shirts, long-sleeved shirts, gloves and shoulder wraps.
SParms is now sold globally and worn for sport plus recreational and casual wear.
Australia’s very own Karrie Webb, and many other well-known golfers for example Hannah Green and Katherine Kirk religiously wear SParms.
SParms has earned its name as the ‘official sun sleeve on tour’ of the LPGA. It has also just been named as the official sponsor of the PGA Legends Tour.
Melanoma Research Foundation executive on partnership
Marisa Chilcott, the CEO of Australian Melanoma Research Foundation is buoyant.
“Our partnership with SParms and the Australian Melanoma Research Foundation is a step forward in our work of funding research on addressing the alarming skin cancer statistics.”
“With 95% of all skin cancers in Australia being attributed to overexposure to UV radiation, sun-safe clothing is a great option for those working and playing outdoors.”
“Parents should also ensure their children are protected.”
“High sun exposure in the first 10 years of life more than doubles the risk of melanoma which is the most common cancer in young Australians (aged 15-39).”
Lee has the vision to ensure future generations of sportspeople, as well as the broader community, do not go outdoors without their SParms.
Mimi Lee is a businessperson with a history and qualifications in business, law and accounting.
Her passion for building brands and positively impacting the lives of people across the planet has also led to her founding and directing luxury retreating and wellness centre, Retreat Wellness, as well as leading elite golf academy, Ankgolf International Golf Academy.