Sonitor to merge its subsidiaries, announces leadership reshuffle

Palle Furum, Chief Commercial Officer Europe and EMEA at Sonitor Technologies

Sonitor Technologies AS, the global ultrasound-based, indoor positioning technology company, announced that it will merge its Forkbeard and Sonitor Technologies subsidiaries as it prepares for accelerated revenue growth with the market entry of Forkbeard, the company’s cloud-based, product platform for indoor positioning of smart mobile devices.

What are the structural changes at Sonitor?

The sales organizations in Sonitor’s primary geographic markets will offer the full complement of Sonitor Sense and Forkbeard products. Palle Furum will serve as CCO of Europe and the Middle East (EMEA), and Murray Robinson as Chief Commercial Officer of Asia Pacific (APAC).

Both Furum and Robinson have held management positions in their regions with Forkbeard and Sonitor, respectively. Matt Crane, an experienced executive with a successful career in the healthcare industry from start-ups to large corporations, has joined the company to head up North America as Chief Commercial Officer (CCO), CEO Sonitor Technologies, Inc.

Anne Bugge, who headed Sonitor’s global commercial group for the past eight years, will join the parent company as Strategic Advisor to the Group President and CEO with a focus on building and expanding the company’s key strategic corporate partnerships.

What were the executive’s thoughts on the changes?

“We are at the beginning of an exciting new chapter in our company history. This merger of our subsidiaries strengthens our focus and resources as we expand our global market presence,” said Arne Oyen, Group President and CEO of Sonitor Technologies AS.

“Forkbeard can deliver the many benefits of indoor positioning and proximity monitoring to every user of a smart phone or tablet. We will build on the strong commercial franchise that Sonitor has established in acute care and senior living with its market leading Sonitor Sense™ platform and expand into other industry sectors, such as manufacturing,” Oyen further said.

“Going forward, the merged company will be known as Sonitor, and Forkbeard will be the name of our cloud-based, indoor positioning product platform for mobile devices.”

“We welcome Matt to Sonitor. Matt’s background includes 18 years with Hill-Rom in management positions responsible for strategic planning, technical support and sales of medical devices and IT systems like Nurse Call and RTLS. He has a track record of closing major contracts with top IDNs, the US Govt and Group Purchasing Organizations,” Oyen said.

“At Sonitor, we are driven by the spirit of innovation and tackling what others thought was impossible. We have the talent, people, resources and commitment to make a positive contribution through our technology to improve the quality of everyday life,” Oyen stated.