SolarWinds bolsters APJ team with Aten Lim and Sara Kao additions

Aten Lim (left) and Sara Kao (right)

SolarWinds, a global provider of simple, powerful, and secure IT management software, announced the recent appointment of two new senior executives: Aten Lim as managing director, Asia-Pacific and Japan (APJ), and Sara Kao as marketing director, APJ.

What is the industry expertise of the appointees?

Aten Lim

In the newly formed role as the managing director of SolarWinds APJ, Lim will be driving business strategy to attain the next phase of growth and expand the firm’s footprint in APJ.

Prior, Lim was the regional COO of greater China and global vice president at SAP®. He also held leadership positions in industry-recognised companies like NCS Group, Lenovo®, and Hewlett-Packard®, where he guided the companies to achieve stellar sales performances. 

“I’m excited to be part of the SolarWinds family and look forward to working with the team to strengthen the firm’s solid roster of existing strategic partnerships in the region. After working in IT across Asia for over 20 years, I’m ready to share my formula for success with the team and help customers accelerate their digital transformation journeys,” said Lim.

Sara Kao

As the new APJ marketing director, Kao will be setting the pace for the company’s regional marketing efforts. With more than 17 years of unmatched marketing and business development experience, Kao previously led the Prisma Cloud Marketing, JAPAC, team at Palo Alto Networks® and the global alliances marketing team at Google Cloud.

“It’s an exciting time to join the SolarWinds APJ team as the company brings its new observability offerings to market. I look forward to playing a part in driving our marketing strategy and growing our presence in the region,” said Kao commenting on the new role.

What do the appointments mean for SolarWinds?

The duo will chart the region’s sales and marketing strategies to fortify the firm’s market leadership for IT operations management (ITOM) software in APJ. Their hire reinforces the firm’s commitment to strengthening business activities, partnerships, and support in APJ.

“As we deepen our presence in APJ, it’s crucial to have experts in developing regional growth strategies. Aten and Sara bring valuable experience and knowledge that will help scale our APJ team to greater heights,” said David Cronk, president of international sales, SolarWinds.