Digital consulting company SoftServe appoints industry veteran Yishan Lam

Yishan Lam, Head of Product & Design at SoftServe

SoftServe, a digital authority and consulting company, announced the appointment of industry veteran Yishan Lam as Head of Product & Design for the Asia Pacific Market.

What is Lam’s market expertise?

Lam brings over 15 years of expertise building innovative products, services, and businesses to Fortune 500 companies, investors, and government agencies. The addition comes as the company expands its global capacity and strengthens an international leadership team.

Before joining SoftServe, Lam served as Design Director and Digital Expert at McKinsey & Company in Singapore. She pioneered new practice capabilities for multiple digital, design, and corporate venture engagements serving markets across Asia-Pacific (APAC) region.

Lam was also an early regional hire at IDEO, a global innovation consultancy. She facilitated the development of human-centered design as a core tenet across government services and healthcare systems. She also led new product development and strategic transformation.

Lam has worked in Silicon Valley, Tokyo, and Southeast Asian cities within the financial services, consumer retail, energy, travel, transportation logistics, and healthcare sectors.

Yishan Lam has developed strong, cross-functional teams and created organization-wide capability-building programs to drive actionable outcomes. Lam will spearhead global design initiatives and strategies for SoftServe. Lam holds a Bachelor of Arts from Brandeis University, where she graduated with the highest honors. She currently resides in Singapore.

What were the executives’ thoughts on the appointment?

Commenting on the hire, Division President, APAC at SoftServe, John King said, “We are thrilled to partner Yishan’s extensive regional market expertise with our global talent pool.”

“Asia-Pacific is a key focus market for our company, and we know her addition is a perfect match for our innovative goals in the region. As head of Product & Design, Yishan will build success for our customers through dynamic experiences with a client-centric approach.”

“I’m excited to collaborate with our partners to launch stellar-designed experiences and new value propositions that serve unmet customer needs. My goal is to help bolster SoftServe’s presence in the APAC market by crafting bold, efficient solutions for our clients,” said Lam.