Snowplow acquires Poplin Data and launches its APAC Operating Hub

Alex Dean, co-founder and Chief Executive Officer at Snowplow

Snowplow, the data creation and behavioral data solutions firm, announced the acquisition of Sydney-based Poplin Data, Snowplow’s exclusive integration and enablement partner in Australia and New Zealand. The acquisition of the data-specialist consulting firm, which helps organizations achieve a competitive advantage through deployment of sophisticated data-led strategies, has supported customers within the Snowplow ecosystem for six years.

What does Poplin Data bring to Snowplow’s portfolio?

Poplin Data was Snowplow’s first global partner and has been the largest external developer of Snowplow ecosystem tools. Since launching in 2016, the firm has excelled in executing data transformation projects and delivering modern data infrastructure platforms for clients.

“As one of Snowplow’s early adopters, the Poplin Data team and I look forward to working with Snowplow on its mission of providing clients with high-quality behavioral data ready for personalization and machine learning,” said Mike Robins, CTO and co-founder of Poplin Data.

Poplin Data has also made a name for itself in APAC by helping data teams achieve data maturity on key fundamentals including, first-party data collection, privacy and compliance-first data collection, real-time data collection, identity merging, and data completeness.

Poplin Data has extensive Snowplow domain experience and a particular focus on media and retail marketing solutions, including algorithmic attribution – a modern technique for marketing attribution – which they bring to Snowplow’s data-modeling capabilities.

“With a number of local partnerships and key clients, including the Australian Broadcasting Corporation, Finder and Wesfarmers Group, we look forward to bringing our engineering and consulting capabilities to support Snowplow’s rapid global growth,” Robins added.

What does the acquisition mean for Snowplow?

“By working with Snowplow’s behavioral data platform, Poplin Data has expanded our vision of what data creation can be,” commented Alex Dean, CEO and co-founder of Snowplow.

“They are a fantastic team of technologists who continue to push the boundaries of what is possible. Bringing them into the Snowplow team expands our research and development efforts and helps us be closer to our global customer base. I am delighted to welcome everyone from Poplin Data to our team and launch the Snowplow APAC Operating Hub.”

Nick King, President, Chief Product and Marketing Officer at Snowplow

“The deal will enable an accelerated delivery of Snowplow Data Product Accelerators (DPAs), enabling our clients and open source users to deploy behavioral data-powered products and apps faster,” said Nick King, Snowplow President, Chief Product and Marketing Officer.

The Sydney location continues Snowplow’s international expansion, following the opening last year of its HQ2 in Boston, Massachusetts, and the addition of a team in Berlin, Germany, to serve its growing customer base in the DACH region. Terms of the deal were not disclosed.