Dynamic work company Smartsheet casts its enhanced channel program

Iain Elliott, Chief Technology Officer-Data & Integration at Atturra

Smartsheet, the enterprise platform for dynamic work, shared how channel partners can unlock more through the Smartsheet Aligned program starting in February 2023. During the 2022 Global Partner Summit, the firm unveiled the program structure, which will recognize and reward over 800 global partners with tailored benefits allowing them to differentiate their value-add and promote the extensive investments they have made in Smartsheet.

What were the executives’ thoughts on the program?

“Smartsheet partners have played a critical role in the growth of our business, from extending our sales and marketing reach to expanding our professional services capabilities. In fact, annual bookings led by partners has grown to 59% since launching the program three years ago,” commented Steve Stewart, Global Head of Channel at Smartsheet.

“As customer requests for increasingly complex solutions continued to grow, it was imperative that our program evolve and offer enterprise-grade benefits to our partners so they can continue to provide best-in-class service for our customers. With the new structure, Smartsheet Aligned will be significantly more robust and focused on complex solution building than anyone else in the collaborative work management market,” Stewart further added.

“The evolving nature of the channel ecosystem, combined with the increasing complexity of customer needs, is blurring traditional partner types and roles. We rely on our partners’ sector and regional expertise to not only reach a diverse range of potential customers, but to provide valuable consultancy,” said Mads Nielsen, Regional Channel Leader, APJ, Smartsheet.

What are the features of the program?

The program will provide specialized paths for partners to grow their businesses based on the unique value they provide Smartsheet customers. Partners like Global PMO and WORK BOLD can earn tiered benefits based on their partnership, performance, and capabilities, including:

  • New custom role-based training and solutions certifications designed specifically for upskilling Smartsheet Aligned partners in addition to ongoing sales and technical training;
  • Expanded financial discounts and rebates including differentiated incentives that provide a competitive market advantage;
  • New marketing and demand generation resources to raise awareness of their business and drive net new opportunities; and
  • Access to world-class technical enablement resources including pre- and post- sales experts to support partners with the delivery of complex Smartsheet solutions.

“The next phase of the Smartsheet Aligned program will have a two-fold benefit for us. It’ll boost Smartsheet’s presence in Australia and New Zealand while also improving the quality of Smartsheet’s relationship with the partners, and in turn, their clients,” commented Iain Elliott, Chief Technology Officer and Atturra Data & Integration – Smartsheet Platinum Partner.

“As Smartsheet’s biggest partner in the region, we’re really excited about the sales, marketing, and engagement possibilities that this opens up. Can’t wait to try it out.”

Who are the standout partners of 2022?

At the summit, partners will preview the new program structure, learn about new products, and network with others. Smartsheet and the partner community will also recognize eight partners for their achievements in sales and client excellence. This year’s winners are:

  • Americas Partner of the Year, Optimum Consulting, for the strongest growth across Smartsheet’s North and South American partner community;
  • APAC Partner of the Year, Attura, for the strongest growth and capabilities across Smartsheet’s APAC partner community;
  • EMEA Partner of the Year, Cheetah Transformation, for the strongest growth and capabilities across Smartsheet’s EMEA partner community;
  • Channel Hero of the Year, Productive Project Solutions, for providing the greatest assistance to other partners in the Smartsheet Channel ecosystem;
  • Rookie of the Year, Prime Consulting Group, for the strongest growth and capabilities within the first calendar year as a registered Smartsheet partner;
  • Government Partner of the Year, M2 Strategy, for the strongest ARR growth across the private and public sector; and
  • Brandfolder Partner of the Year, Getty Images, for the strongest growth and capabilities across the Brandfolder partner community.

At the Summit, Smartsheet will select a winner for Solution Spotlight of the Year, which recognizes the partner whose solution created the biggest impact, whose ingenuity best addresses customer needs, and who can most readily scale solutions to other customer accounts. Learn more about how to be a part of the Smartsheet Aligned ecosystem here.